In this episode, we dive deep into the world of Pay-Per-Click (PPC) advertising with expert Jason Rafiq, who joins us to share his knowledge on optimizing PPC campaigns, especially for real estate lead generation. RJ and I reflect on our extensive marketing experience, from TV commercials to direct mail, and emphasize how PPC has become our most effective channel. Jason, the man behind the curtain and our PPC mastermind, breaks down the essentials of setting up a successful campaign, including leveraging Google strategies, negative keywords, and real-time API integrations with platforms like Zillow. Whether you’re new to PPC or looking to refine your strategies, this episode is packed with actionable insights to help you generate consistent leads and maximize your return on investment.

Timeline Summary

[0:00] - Introduction to Jason Rafiq and the focus on PPC advertising for real estate leads.

[3:16] - Discussing the effectiveness of PPC compared to other marketing methods and the importance of consistency.

[5:22] - Overview of the coaching program and how we guide clients in closing PPC leads effectively.

[10:03] - Jason explains the benefits of owning your leads and the exclusive control PPC offers.

[15:05] - Jason reveals his real-time campaign setup process, demonstrating live integrations with Zillow for immediate property data.

[20:17] - Tips on optimizing PPC campaigns, including keyword strategies, mobile targeting, and avoiding spam clicks.

[35:32] - Insight into leveraging social proof on landing pages and retargeting to increase conversions.

[42:11] - Budget recommendations for PPC beginners and how broader targeting impacts lead costs.

Links & Resources

• CreamLaunch.com – Learn more about our coaching program to help launch and scale your real estate business.

Closing Remarks

We hope you enjoyed this in-depth discussion on PPC for real estate leads! If you found value in the episode, don’t forget to rate, follow, and review the podcast. Share it with anyone looking to optimize their marketing strategy and grow their real estate business. See you next time!

In this episode, we dive deep into the lessons we’ve learned while growing our real estate portfolio to over 300 units. Whether you’re just getting started with rental properties, in the middle of expanding your portfolio, or a seasoned investor, this episode has valuable insights for you. We share our experience from raising private capital, the challenges and benefits of investing in C-class properties, and essential tips for managing your rentals effectively. From building partnerships to understanding loan products, we cover it all to help you scale and sustain your real estate business successfully.

Episode Highlights:

[0:00] - Introduction

[2:09] - The importance of networking and connecting with other investors in your community.

[3:23] - What investing in C-class properties taught us about cash flow and maintenance.

[6:38] - How Section 8 programs can be a smart move for C and B class properties.

[10:00] - Essential checks to perform during property rehab to avoid future headaches.

[16:00] - The risks of renting to friends and family and how to avoid complications.

[22:45] - Knowing your bank loan products and the significance of prepayment penalties and DSCR.

[35:11] - Why bringing property management in-house can give you more control and maximize profits.

Five Key Takeaways:

1. Invest in C-Class Properties Wisely: While C-class properties offer good ROI, they come with higher maintenance and turnover. Be prepared for management challenges and consider leveraging Section 8 programs to stabilize cash flow.

2. Build Strong Relationships with Neighbors: Engaging with neighbors can provide valuable support, whether it’s securing your property during rehab or discovering new investment opportunities on the same street.

3. Thoroughly Vet Potential Partners: Before taking on a partner, conduct due diligence. Check their background, ask for references, and ensure they handle stress well. A strong partnership can boost growth, but a weak one can cause long-term problems.

4. Manage Properties In-House for Maximum Control: Bringing property management in-house, once feasible, ensures you maintain control over your cash flow, payments, and overall management efficiency. This is crucial as your portfolio grows.

5. Know Your Loan Products: Understanding loan-to-value ratios, interest rates, and prepayment penalties is vital. A well-structured loan can make or break your investment strategy, so always stay informed and consult experts when needed.

If you enjoyed this episode, please rate, follow, and share. Your feedback helps us provide the best content for real estate investors like you! Don’t forget to subscribe for more insights and strategies in upcoming episodes!

In today’s episode, we dive deep into one of the most crucial skills in real estate investing—underwriting deals. We explore the fundamentals of analyzing deals, saving time, and maximizing your profits. Whether you’re working with off-market properties or MLS-listed deals, learning to underwrite and negotiate is key to growing your investment portfolio. We’ll guide you through essential strategies like using a low anchor during negotiations, presenting ranges, and keeping sellers on your side as their advocate.

From finding properties at 50-70 cents on the dollar to securing deals in competitive markets, this episode is packed with insights that will help you close more deals and avoid common pitfalls. If you want to master the art of real estate deal analysis, this episode is for you!

Episode Highlights:

[0:00] - Introduction

[00:28] - Introducing real estate fundamentals and the importance of underwriting deals

[02:10] - The benefits of targeting off-market properties over MLS deals

[06:45] - Key negotiation tactics for getting properties at 50-70% of market value

[15:00] - How to be a seller’s advocate and negotiate deals with confidence

[30:10] - Essential data points for underwriting deals: ARV, repairs, rent, and purchase price

[45:50] - Finalizing offers and getting contracts signed: strategies for success

Closing Remarks:

Thanks for tuning in! If you found value in this episode, don’t forget to follow, rate, and review the podcast. Share it with someone who’s ready to level up their real estate game! Keep hustling, and we’ll see you in the next episode!

In this episode, we dive deep into what the recent Federal Reserve decision to lower interest rates means for real estate investors. With special guest Liz Lawrence from Lawrence Financial Group, we explore how these changes can open up new opportunities in real estate financing, especially for those utilizing hard money loans, bridge loans, and the BRRRR (Buy, Rehab, Rent, Refinance, Repeat) strategy. Liz shares insights into short-term financing, how to scale investments with 100% financing options, and how investors can leverage these lower interest rates to maximize returns. If you’re wondering how to navigate this new financial landscape and want to know the best strategies for acquiring, rehabbing, and refinancing investment properties, this episode is packed with expert advice and actionable steps.

Key Moments:

[00:00] Introduction: Discussing the significance of the Federal Reserve’s interest rate cuts.

[02:56] Liz explains how recent interest rate drops can impact real estate investors, especially those considering refinancing.

[05:13] Financing strategies for acquiring and rehabbing properties, with a focus on off-market deals.

[10:00] The benefits of 100% financing for scaling real estate investments.

[14:00] Breaking down the BRRRR method and how to secure long-term, low-interest loans.

[18:13] The importance of scaling investments responsibly and not growing too quickly.

[20:05] Closing insights on how investors can maximize cash flow and returns in this new financial environment.

If you enjoyed this episode, don’t forget to rate, follow, and share! Leave us a review and let us know how this episode helped you with your real estate investing journey.

In this episode, Dave Payerchin and RJ Pepino dive deep into the rising trend of evictions in key U.S. cities and explore how real estate investors can turn this challenge into an opportunity. Evictions are surging in areas like Columbus, Ohio, Las Vegas, and Phoenix, due to economic pressures, drying up of rental assistance programs, and shifting legislation. Dave and RJ break down why evictions are happening more frequently in some cities and less in others, comparing tenant-friendly markets like New York and Philadelphia to more landlord-friendly areas. But the real focus is on how investors can leverage these changes to maximize opportunities while maintaining strong relationships with tenants. Stick around for practical strategies on working with tenants to avoid evictions and maintain cash flow, as well as ways to spot potential deals in today’s evolving market.

Timeline Summary:

[0:00] - Introduction [00:54] - Evictions are surging in many U.S. cities, with Dave highlighting why this is happening.[3:21] - Citing Wall Street Journal stats: eviction filings are up 35% in some cities like Vegas and Phoenix. [5:09] - Discussion on how tenant-friendly cities, such as New York and Philadelphia, handle evictions differently. [7:52] - RJ shares how to capitalize on the eviction trend and work with tenants to avoid costly turnover. [10:40] - Tips for investors: leveraging rental assistance programs and staying informed through local property management groups. [11:44] - Understanding eviction as part of the process for tenants to receive assistance in landlord-friendly states like Ohio. [12:23] - Dave and RJ emphasize keeping tenants in properties to minimize costly turnovers and maintain consistent revenue.

Links & Resources:

• Visit creamlaunch.com to learn more about Dave and RJ’s coaching program and how to connect with their team.

If you enjoyed this episode, don’t forget to subscribe, rate, and share the podcast! We’d love to hear your thoughts in the comments, so drop a message and let us know what you’re seeing in your local market.

In this episode of The Cashflow Real Estate & Money Show, I take you through the process of analyzing potential real estate deals, with a focus on properties sourced from wholesalers. You’ll hear how I break down numbers, use tools like Zillow and the county auditor’s website, and evaluate whether a property makes sense as a rental or a fix-and-flip. I dive into two specific deals, sharing insights on the neighborhoods, property conditions, rehab estimates, and potential returns.

This episode is packed with tips on what to look for in deals, why accurate rehab estimates are crucial, and how to avoid overpaying. Whether you’re new to real estate investing or looking to sharpen your deal analysis, you’ll walk away with valuable knowledge that we’ve used to build a portfolio of over 300 rental doors.

Episode Highlights:

[0:00] - Introduction [1:30] - Introduction to deal analysis and the tools used to evaluate deals. [3:15] - First deal analysis: a wholesaler property with fire damage and a high rehab cost. [11:30] - Breaking down why this first deal doesn’t work for a fix-and-flip or rental. [20:30] - Second deal evaluation: a small property in South Hilltop. [26:50] - Estimating rental income and why the second deal doesn’t meet our criteria. [32:15] - Discussion on using private lenders and our 75% all-in rule for rental properties.[37:15] - Q&A: How we use private capital for investments and structure deals with private money lenders.

If you enjoyed this episode, be sure to rate, review, and follow The Cashflow Real Estate & Money Show. Also, mark your calendars for our next live event on October 22nd—details are in our Facebook group!

In this episode of Cash Flow Real Estate and Money, I dive into the top three ways to find reliable contractors for your real estate projects. Contractors can be a moving target—hard to manage and sometimes unreliable—but I’ve figured out some key strategies to help you find the right ones. Whether you’re working on flipping properties or managing rentals, these tips can help you build a dependable team. Tune in to learn about where and how I find contractors, from early morning visits to hardware stores to networking events, and how these methods have helped me succeed in the real estate game.

Make sure to listen to the full episode for actionable insights on building a crew you can count on!

Timeline Summary:

[0:00] - Introduction: Why finding good contractors is crucial and challenging in real estate. [3:31] - Tip 1: Finding contractors at hardware stores and how to approach them. [6:53] - Tip 2: Scouting contractors directly in the field at job sites. [10:28] - Tip 3: Using networking events and Facebook groups to connect with reliable contractors. [13:32] - Sample ad: How I advertise for contractors and get solid leads. [14:55] - Recap: The top three ways to find contractors.

If you found this episode helpful, don’t forget to follow, rate, and review Cash Flow Real Estate and Money. Share it with a friend who might need these tips!

In this episode, I challenge you to stop getting distracted by politics and social media drama and focus on what really matters—investing in real estate. With so much going on in the world, it’s easy to get caught up in debates and opinions, but I’m here to shift the conversation to financial growth and success. I dive deep into why affordable housing is the perfect market to invest in right now and how you can capitalize on it. From avoiding the political noise to navigating the real estate market, this episode is all about staying focused, asking the right questions, and creating wealth through real estate.

I also share insights on how to strategically invest in properties priced between $100,000 to $250,000—homes in the highest demand. If you’re looking for a way to build wealth while avoiding market volatility and distractions, this is the episode for you. Tune in to hear how you can leverage off-market deals, private money, and a proven business model to secure financial freedom.

Timeline Summary:

[0:00] - Introduction [1:19] – Shift your mindset from political distractions to asking wealth-building questions [2:13] – The importance of spirituality, mindset, health, relationships, and finances [4:23] – Why affordable housing is the sweet spot for real estate investment [7:14] – New homes vs. existing homes: where you should focus your investments [9:07] – How to secure off-market deals and why it’s key to success in real estate [10:10] – The power of private money and how to maximize cash flow in affordable housing

Links & Resources:

• creamlaunch.com – Learn more about our coaching program and set up a call with me or my team.

Closing Remarks:

Thanks for tuning in! Let’s not get distracted by politics or the latest online drama—let’s focus on building wealth and achieving financial freedom. If you enjoyed this episode, don’t forget to rate, follow, and share the podcast. Your support helps us reach more people looking to take control of their financial future!

In this episode, I dive deep into the essential checklist you need to follow before buying a rental property. Buying rental properties is more than just crunching the numbers—it’s about understanding the entire picture, from financing strategies to the quality of the area you're investing in. I'll walk you through the BRRR strategy (Buy, Rehab, Rent, Refinance, Repeat), share key considerations like rental amounts, property taxes, and even the impact of property location on future resale. Plus, I discuss the importance of choosing landlord-friendly states, the pros and cons of buying in high-crime areas, and the potential red flags you need to watch out for—like properties near industrial zones or with poor floor plans.

I also touch on the importance of working with a solid team, understanding the debt-service coverage ratio (DSCR) for refinancing, and being smart about potential rental income. Whether you're a seasoned investor or just starting out, this checklist will help ensure your next rental property investment is a smart one.

Episode Highlights:

[0:00] - Introduction

[2:15] - Introduction to the BRRR strategy and why it's a game-changer for rental property investors.

[5:48] - Understanding landlord-friendly states and why Ohio is a top pick.

[10:32] - The significance of property location: Avoiding busy streets and industrial zones.

[15:05] - How to evaluate property condition, including tips on adding bathrooms for increased value.

[22:50] - What to watch out for with HOA fees and why they matter in your investment calculations.

[29:10] - Key deal-breakers: Why floor plans, busy streets, and nearby power plants can hurt your investment.

[35:40] - Why section 8 rentals can be a good strategy and tips for working with inspectors.

If you found this episode helpful, don’t forget to rate, follow, and share the podcast!

Ever wondered how to successfully flip properties in another state? In this episode, we dive deep into the world of out-of-state property investing. I'll share our strategies for finding great deals, managing risks, and overseeing construction from afar. We'll talk about the importance of having a reliable local team, the benefits and drawbacks of different investment methods, and why wholesaling or novation can be a safer bet for beginners. Plus, we'll walk you through a real-life deal we recently tackled in Dallas, Texas—from the initial lead to the final flip!

Tune in to hear how we navigated this complex process, the strategies we used to mitigate risk, and the steps we took to make this a profitable venture. Whether you're a seasoned investor or just starting, there's something in this episode for you!

[00:00] Introduction to flipping out-of-state properties and our experiences.

[01:34] Why I usually advise against taking on title or managing construction for out-of-state properties.

[03:24] How we found our Dallas property using pay-per-click (PPC) advertising.

[06:19] The importance of local teams and boots-on-the-ground support.

[10:08] A deep dive into the financials of our latest flip, including potential profits.

[12:13] Our coaching strategies and tips for anyone looking to get into out-of-state investing.

[13:21] Plans for expanding our out-of-state investments and how we’re targeting new deals.

• https://www.creamlaunch.com/book-a-call - Learn more about our coaching programs.
• https://www.dealmachine.com/ - Tool for finding off-market deals.

If you enjoyed this episode, don’t forget to rate, follow, and share! Your support helps us reach more listeners like you who are interested in real estate investing. Let's build wealth together!