This week, Jeff Grimshaw joins me on the show to discuss his book Five Frequencies: Leadership Signals that Turn Culture Into Competitive Advantage. 

Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast.”

How do you ensure it’s the former, not the latter?

Based on Jeff's 20+ years of research, the answer couldn’t be clearer: Intentionally or unintentionally, you create culture through the signals you transmit on Five Frequencies®

You can learn more & download a free chapter of the book by visiting https://fivefrequencies.com. 

This week, Dan Pontefract joins me on the show to discuss his most recent book, Lead Care Win, and how to become a more caring and engaging leader within your company.

Dan is a leadership strategist with 25 years of experience, is the founder and CEO of The Pontefract Group—a firm that improves the state of leadership and organizational culture.

Dan is the best selling author of four books and has presented at four different TED events and writes for Forbes and Harvard Business Review.

This week, Jessica Warner of Omya joins me on the show to discuss their company and some of the products & solutions they offer to the Cast Polymer industry. One of those is a new lightweight filler called the Omyasphere 300. 

It combines very low apparent density with high brightness, meaning less weight for the same volume. The weight reduction benefits the handling process and total production cost.

In our interview, Jessica explains how the heavy weight of traditional cultured marble applications requires more labor for transportation and installation than lighter weight alternatives. The Omyasphere 300 series helps to capture those savings by reducing up to 40% of the weight in cultured/ synthetic marble elements. You can learn more by visiting https://castpolymer.com/omya. 

This week I welcome economist John Dunham on the show to discuss the US economic outlook for 2021 and beyond.

John is the President of John Dunham & Associates. John specializes in the economics of how public policy issues affect products and services. He has conducted hundreds of studies on taxes and regulation.

He is a regular commentator on U.S. economic conditions. His research has been published in a number of refereed journals including Economic Inquiry.

Prior to starting his own firm, John was the senior U.S. economist with Philip Morris, producing research and information on key issues facing all of the company’s divisions.

You can learn more about John's firm by visiting www.guerillaeconomics.com. 

On this week’s episode, we welcome back Genilee Parente, the executive editor of Cast Polymer Connection to discuss the most recent issue as well as some great takeaways from her article on "How COVID-19 is Affecting Marketing". 

This week Joel Strom joins me on the show to discuss maximizing the value of your company through four pillars - financial, strategic, operational, and industry. 

As a business owner and CEO, your most important role is to serve as the Chief Value Officer (CVO) and maximize the value of the company. Your goal should be to create what Joel refers to as a “Gotta Have” business.

The first step in getting there is to change your perspective from a total focus on profit today to a focus on building value for tomorrow.  

As a business owner himself, Joel grew his own manufacturing company years back and has since helped CEO’s become CVO’s for over four decades enabling them to grow valuable, sustainable, great companies. 

This week, I am pleased to welcome Bobby and Tim Brooks of Brooks molds on the show. Brooks Molds has been a family-owned business since 1999. From starting out with bowl molds, they have expanded their inventory with various designs including wall panels, vanity tops, shower niches, trim molds, shower pans, and numerous other custom molds to fit their customer's needs.

Bobby started out working in the composites industry in 1984, when he was hired by Mortar Creek Plastics in Elmore, Alabama. He was quickly promoted to Shop Supervisor and continued there as a Master Pattern Maker until 1999 when he decided to launch his own business.

He quickly became known in the cast polymer industry after making various molds for companies in Alabama, Mississippi, and Louisiana. Since then, many many cast polymer companies throughout the US have used his molds.

His creativity has led to new innovative patterns in use in the industry today. 

You can learn more about them by visiting their website at https://brooksmoldsandpatterns.com. 

On this episode, April Sauer joins me to discuss the new marketing website launching in early 2021. The ICPA Marketing Committee will be rolling out this new website to showcase and promote cast polymer products. 

This week, Linda Lullie of Inspired 2 Design joins me once again to discuss developing an online content marketing and SEO plan for 2021. SEO is still underutilized and overlooked across the small business marketing realm today. Its biggest benefit can be a major improvement in the amount of free traffic coming to your web properties. 

You can learn more about the work Linda and her husband do by visiting https://inspired2design.com. 

This week Rick Bolte joins me on the show to share his experience in the industry as well as the history of their company. Rick is the VP of Operations at Agean Marble Manufacturing. 

Agean has been in the manufacturing industry since 1968. Specializing in all aspects of the bath and hot tub business.

They manufacture cast polymer and engineered stone products for custom and standard size shower bases, walls, sinks, and bathtubs.

You can learn more about their business by visiting Agean.com.