The White Monster Guy signs a big influencer fight in London and I went to Abu Dhabi. In this episode we take you behind the scenes from contract to competition. We want you to see everything that goes into this process from all corners of influencer sports.

Me and Frank catch up on everything going on right now — from MMA and content creation to the day-to-day stuff we’re both working through.

It’s a real conversation about fights, life, and building something from the ground up. If you’re into MMA or just like hearing two people talk honestly about the grind, this one’s for you.

We’ve just had the craziest few months — travelling to China to watch our mate Lon fight in the UFC, living like a boyband overseas, culture shocks in Shanghai, and somehow becoming presidents of the Toe Wrestling World Championships with a £10k prize on the line.

This episode is a full recap of it all: UFC chaos, meeting champs, ruined weight cuts, and the madness of running our own tournament. Classic Casuals energy — unfiltered stories and behind-the-scenes from the fight game.

In this episode, we sit down with Adam Lusby to break down the truth about lifting weights as a professional fighter. We discuss common misconceptions, the role of strength training in MMA, and whether traditional bodybuilding workouts help or hinder a fighter’s performance. Adam shares his insights on balancing strength, explosiveness, and endurance while maintaining fight-ready conditioning. If you’ve ever wondered how much lifting actually matters in combat sports, this episode is a must-listen!

Lone’er Kavanagh joins Foo’d Fighter to break down his upcoming fight, reflect on his electrifying debut in China, and share his mindset heading into battle. From training insights to cultural experiences, this episode dives deep into the journey of ‘Cute Dragon.’

This conversation looks into marketing, branding, and community building in sports and combat sports more specifically as I sit down with Ash to understand his own personal journey in life, and business, and how he not only uses inspiration from athletes to fortify his own approach to life but also business and marketing.

This is the stream of thoughts from a week of running my Mixed Martial Arts media outlet.

I take a thorough look at my thoughts throughout the week and everything I encountered this week as I attempt to grow and expand my media company.

Keep it Casual,

Will

Take a look behind the scenes into a week of me running my MMA media outlet and blagging my way through the process. I take a look at what I need to improve, upcoming projects, and where my mindset is currently at.

This week I catch up on a crazy weekend of covering multiple Mixed Martial Arts shows from London to Bournemouth and everything I've encountered this week running my MMA media outlet.

I go through some lessons I've learnt myself this week or aspects of my brand I've got more clarity over. How I blagged my way into professional shows as media and didn't know what I was doing to attend as a professional and the changes I've made to level up my knowledge and mindset to create a better product and evolve my brand.