#309: Allison Ward, the founder of Salty Cat, launched her company with the intention of creating a lower-priced cat food with premium ingredients. How did she do it? Simple! By lowering her profit margin, while also creating an egalitarian management structure in the small company.

#308: Cat behaviorist Dr. Mikel Maria Delgado explains another way to look at “vertical peeing” — cats who raise their butts like a rising elevator to pee behind themselves. But because they have all four feet in the litter box, it is not “marking.” She recommends some litter box accessories to manage the problem.

#307: Dr. Dean Vicksman, the Board Chair of the nonprofit EveryCat Health Foundation, talks about how their grant funding for feline health science has helped crack the code for managing long-COVID in humans. 

#306: Cat behaviorist Dr Mikel Maria Delgado shares Tracie’s dismay at what has become “litter nonsense” (to appease IG and TikTok content creators) instead of using “litter common sense” and giving cats what they need: comfortable clay clumping litter without any added chemical colors and scents. They both extol the virtues of Dr. Elsey’s litters but they miss his signature litter invention the "Touch of the Outdoors” — but he has gone 100% scent free for the sake of the cats.

#305: Cat behaviorist Stephen Quandt (https://catbehaviorhelp.com/) discusses the stress to people and other cats in the home when an otherwise friendly cat suddenly displays unexplained aggression towards a family member — and how to make sense of it.

#304: Andrey Gregoryev, who invented the Brook glass fountain, recently adopted Vincent, a kitty from a hoarding situation, who will not touch anything but dry kibble, which Tracie calls Kitty Krack because it is harmful and addictive to cats. After giving many tips to get him off the dry food, Tracie said that Dr. Elsey's cleanprotein dry food is the only one she can recommend because of how it is made and the ingredients, which respect a cat's natural prey.

#303: Rachel Geller helps people understand their cats better with free advice through her personal nonprofit All Cats All the Time. She always recommends putting a new cat in one room in the house and only introducing him/her to the rest of the environment little by little. She often has to convince people that one space is not prison for a cat — it's doing them a favor by not overwhelming them. 

#302: Cat behavior consultant (https://felineminds.com/) Dr. Mikel Maria Delgado describes the slow and patient process of introducing your cat to a harness — then experimenting letting the kitty walk you indoors and possibly outdoors to see if it suits his/her personality.

#301: Jay Ingram wrote "The Science of Pets" so people could better understand the science and facts of their pets' behavior — and in particular how to understand what makes their cat tick, as well as what s/he may be feeling.

 #300: Stephen Quant of https://catbehaviorhelp.com/ often gets consulted about a cat peeing on vertical surfaces, usually by backing up to the area in question. Often with a high and quivering tail. The cat will then shoot a stream of urine on the vertical surface. Stephen explains that this is not intended as urination, but is actually spraying as a territorial marker, so he explains ways to reduce the cat's need to do that.