On Catapult Your Business, we help catapult business owners one question at a time. In this week's episode, CEO and Co-Founder Casey Clark is joined by special guest Rick Whittington, the founder of Whittington Consulting, a digital marketing agency specializing in helping companies become industry leaders through content marketing and HubSpot utilization. Rick asks, "How do I increase staffing while maintaining margins?"

Rick shares his challenge of balancing staffing levels with fluctuating revenue cycles, striving to ensure a stable business for himself, his employees, and vendors. Casey shares advice on achieving growth without sacrificing profitability.

They discuss two main approaches: focusing on revenue attribution and scaling the sales engine. They emphasize that every team member should be tied to revenue goals by contributing to sales or generating referrals. They also suggest creating short-term tactics for generating business while building a more sustainable long-term revenue engine.

They also explore the difference between growth-oriented businesses and capacity-oriented businesses. While growth requires investment in sales and marketing, capacity businesses can focus on increasing profitability without necessarily expanding. 

This episode highlights the challenges and decisions business owners face as they strive for growth, profitability, and stability. You will want to experience this episode if you're scaling your business.

Tune in and subscribe for more.

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Learn more about our guest, Rick Whittington, Founder & Principal of Whittington Consulting

https://www.rickwhittington.com/

Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:

cultivateadvisors.com

On Catapult Your Business, we help catapult business owners one question at a time. In this week's episode CEO and Co-Founder Casey Clark is joined by Cultivate partner and Team Cohort Leader Colin Bowman to answer the question, "How Do You Grow and Thrive During Economic Turbulence? "

The discussion focuses on both defensive and offensive tactics for businesses during challenging economic times. Defensive tactics include obtaining a line of credit with at least three months of burn rate, changing payment options to credit cards for extended runway, cash flow forecasting, reviewing accounts payable for potential discounts, and conducting a SWOT analysis to identify potential shifts in offerings or services.

On the offensive side, they emphasize the importance of securing current clients and adjusting messaging to focus on protective language rather than gain language. The key is to adapt the value proposition for a down economy. Additionally, Colin advises against offering discounts and instead encourages businesses to negotiate value pillars, such as payment terms and contract length.

Shifting your mindset and embracing opportunities can lead to growth and success even during economic downturns. Tune in and subscribe for more best practices.

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Learn more about our guest, Colin Bowman, partner and Team Cohort Leader at Cultivate Advisors

cultivateadvisors.com/our-advisors/colin-bowman/

Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:

cultivateadvisors.com

On Catapult Your Business, we help catapult business owners one question at a time. In this week's episode, we explore a compelling question brought by special guest Tina Moser, Partner and Strategic Financial Director of Cultivate Advisors. Tina asks,”What does it mean to pay yourself as a business owner?" 

Throughout the discussion, we dive deep into the complexities of this issue as the company grows and evolves. We address crucial aspects such as the appropriate mindset, cash flow planning, and strategic considerations to factor in. The episode covers various rules of thumb to help guide business owners in determining their salaries at different stages of growth. This question, though challenging, is essential to strike the right balance between prioritizing personal needs and fostering continued business expansion without becoming greedy.

As we know, some business owners tend to underpay themselves to support the company's growth, while others may overpay, hindering the business's financial flexibility for further development. We examine these scenarios and provide valuable insights and advice.

Tune in and subscribe for more.

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Learn more about our guest, Tina Moser, Partner and Strategic Financial Director of Cultivate Advisors.

cultivateadvisors.com/our-advisors/tina-moser/

Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:

cultivateadvisors.com

On Catapult Your Business, we help catapult business owners one question at a time. This week's guest is a talented client of Cultivate, Chase Dalton, CEO and Co-Founder of Silicon Signs, a sign manufacturing and installation company working primarily with franchise restaurants and other national brands. Silicon Signs is on a growth path, and with that, Chase asks, "What should I expect when growing into an 8-figure business?" In this episode, we separate some of the myths from the facts about growing your business, and Cultivate CEO & Co-Founder Casey Clark shares some of his own experiences. Growing your business from 6-7 figures to 8 figures requires you to shift your mindset and how you run your business. In this episode, Casey shares examples of the mindset shift you need to make and offers some best practices for getting your business ready for that growth. Listen to this episode and subscribe for more tips and best practices.


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Learn more about our guest, Chase Dalton, CEO and Co-Founder of Silicon Signs.
https://siliconsigns.com/

Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:
cultivateadvisors.com

On Catapult Your Business, we help catapult business owners one question at a time. This week's guest is Cultivate's own COO, Jeff Rendell. Jeff and Cultivate CEO, Casey Clark answer the question, "How do you balance adversity both personally and professionally?" Both Jeff and Casey have run multiple businesses and have faced challenges throughout their careers as well as in their personal lives. They start this episode by sharing some of those stories and how they have overcome adversity in their past. They then share how they have learned to find balance through the ups and downs and different phases of entrepreneurship. As Jeff shares, adversity is part of life. Learning to balance adversity starts with mindset, then creating a vision and learning to manage your calendar and create healthy routines. Together they discuss some of their own best practices. Tune in; you don't want to miss this episode.

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Learn more about our guest, Jeff Rendell, COO & Partner at Cultivate Advisors.

https://cultivateadvisors.com/our-advisors/jeff-rendell/

Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:

cultivateadvisors.com

On Catapult Your Business, we help catapult business owners one question at a time. This week's guest is a talented client of Cultivate, Candice Warltier, Founding Partner of CS-Effect; a strategic communications agency that helps clients change behavior, elevate their brand, and drive growth through marketing and communication. Candice asks, "What strategies can I use to prioritize working ON the business versus IN it?" In this episode, we discuss how to get out of the weeds and take a more strategic approach to developing your business instead of getting bogged down in day-to-day management. This is something every owner struggles with. Cultivate CEO & Co-Founder Casey Clark and Candice discuss some key ways to make the time to work on your business each month. Check out this episode for some best practices.

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Learn more about our guest, Candice Warltier, Founding Partner of CS-Effect.

https://www.cs-effect.com/

Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:

cultivateadvisors.com

This week on Catapult Your Business, we help catapult business owners one question at a time. Cultivate Advisor Alex Dzierbicki asks, "Why Do You Have To Run Your Business With A Data First Mindset?" In this episode, we dive into the importance of having data and using that data to drive decisions in your business. Data helps you predict trends, identify opportunities, stay ahead of your competition, and, most importantly, remove subjectivity from your decision making process. Cultivate CEO & Co-founder Casey Clark, and Alex break down the importance of using data and share how they identify which data points are most important for increasing enterprise value. Take a listen, and don't forget to subscribe for future episodes.

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Learn more about our guest, Alex Dzierbicki, Business Advisor at Cultivate Advisors

https://cultivateadvisors.com/our-advisors/alex-dzierbicki/

Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:

cultivateadvisors.com

On Catapult Your Business, we help catapult business owners one question at a time. This week's guest is a talent client of Cultivate, Dana Fountain, Founder of Pin Me Up, a hair and makeup agency out of Chicago. Dana, who owns six unique brands, asks, "How do you scale into multiple cities after you have the foundation of your business?" In this episode, we discuss all the different ways to expand your business into new markets, from franchising, licensing, roll-ups, joint ownerships, and more. Cultivate CEO & Co-Founder Casey Clark helped Dana take different examples and work through the questions to consider for each business model. If you're curious about growing your business into different cities, check out this episode for some best practices.

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Learn more about our guest, Dana Fountain, Founder of Pin Me Up.

https://www.danafountain.com/


Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:
cultivateadvisors.com

This week on Catapult Your Business, we help catapult business owners one question at a time. Cultivate Advisor Jay Cash asks, "How do you create amazing communication between departments so the business thrives?" In this episode, we dive into cross-departmental communication, from meeting structure to goal orientation, brainstorming, and more. Ensuring your entire team stays on the same page can help you grow much faster. As an owner, you may often feel that training is all on you, but learning to leverage meetings and get stakeholders aligned can help you elevate your business. Listen to this episode for some best practices and key takeaways on how to get your team to communicate effectively, and remember to subscribe for future episodes.


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Learn more about our guest, Jay Cash, Business Advisor at Cultivate Advisors
https://cultivateadvisors.com/our-advisors/jay-cash/

Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:
cultivateadvisors.com

This week on Catapult Your Business, we help catapult business owners one question at a time. Our guest is a long-time client of Cultivate. David Counsell, President and Co-Founder of Land Stewards Design Group, Inc., asks, “What are the most important factors when recruiting an executive into your organization?” In this episode, we discuss how to bring in leaders and replace yourself in roles to help the business grow. Hiring an executive is different than hiring a team member, and it will help set the tone and culture for your leadership team. Casey breaks down best practices and shares key takeaways for anyone looking to grow their executive team.

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Learn more about our guest, David Counsell, President and Co-Founder of Land Stewards Design Group, Inc.

https://www.landstewardsdg.com/

Want a free 2-hour strategic session to delve deeply into the most important question you're currently facing? Go to:

cultivateadvisors.com