Snow Leopard is the first "writing" book ever written through a Category Design lens.

Inside this book, you’ll find:

The Content Pyramid: A proven framework for becoming a differentiated Creator or Curator

Writer Business Models: A comprehensive guide breaking down all the different ways writers & creators can monetize their work in the Digital Age.

Content Marketing Opportunities: An insider’s take on why the growing content marketing industry is becoming more and more saturated (and the opportunity this creates for you).

The Art Of Fresh Thinking: A timeless framework for ensuring your ideas are original, unique, and highly differentiated.

The Power of a POV: A new way of thinking about “scaling yourself” on the Internet–and why you never want to be a “better version” of an existing thing.

Quick Guide To Languaging: A never-before-shared model for inventing new language to get ideas to “stick”—and the unfair advantage this creates.

How To Write A Book That Scales: Dozens of insights from the world’s largest non-fiction study of business books, reverse-engineering books that grab people’s attention from books that flop.

Whether you are a writer, creator, entrepreneur, executive, public speaker, messaging strategist, or just someone who wants to share their insights, stories, and perspectives at scale, this book is for you.

Ever heard of the Pepsi Challenge?

It’s the perfect example of how brands fight tooth and nail to prove they're "better" than the competition. But here's the catch — The “Better” Trap audiobook (read by AI Pirate Christopher) lays bare the truth: this strategy only leaves you scrambling for scraps. See how Pepsi and other giants waste billions on comparison marketing, all while reinforcing their competitors' dominance. This isn't just marketing.

It's a radical call to rethink your entire business strategy.

The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It (read to you by AI Pirate Christopher) slices through the fog of marketing myths to expose a stark truth—it's not about the brand, it's about the category. Dive into compelling case studies from giants like Ford, General Motors, and Tesla, revealing how billions in brand advertising often fail to move the market needle, while innovative category design propels companies to monumental success. Explore the historical missteps of companies like Google and Comcast that poured fortunes into branding with minimal returns. This audiobook doesn't just challenge the status quo—it provides a blueprint for revolutionizing your approach by focusing on category creation rather than brand elevation.

The 'Me' Disease: Why Personal Branding Is A Lie (read to you by AI Pirate Christopher) slices through the myths of personal branding that have swayed millions since 1997, when Tom Peters first touted the idea as a defense against a brand-saturated world. Fast forward to today, and personal branding has ballooned into a digital epidemic. “Authenticity' is hawked by those least likely to embody it. This audiobook strips away the gloss to expose the copy-paste culture thriving on platforms like Instagram, where everyone seems to be shouting the same hollow mantras.

The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking onto the right problem (and creating a strategy that is as clear as it is bold) sets the stage for epic wins in category design.

By the time you're done, you'll know exactly why owning the problem means owning the solution—and owning the market.

Most small ‘e’ entrepreneurs (plumbers, painters, mechanics, etc.) intuitively understand branding hierarchy in category design.

For proof, look at any local sign for a dentist.

BIG FONT: DENTIST

Small font: Hannah Mills, DDS.

Or, how about your local landscaping company?

BIG FONT: LANDSCAPING

Small font: Taylor’s Landscaping Since 1991

Or how about your plumber? What does the side of their truck say?

BIG FONT: PLUMBER

Small font: O’Connor Plumbing. Call us today!

Category first, brand second.

But larger companies often struggle.

It’s shocking how many MBAs, entrepreneurs, founders, and very smart investors prioritize the brand BEFORE the category. Our name. Our logo. Our team. Our “mission statement.”

The category makes the brand, not the other way around.

People intuitively understand that category comes first.

When someone asks you out to eat, what’s the first question you ask? What kind of food is it? Mexican? Korean? Italian? You need to know what it is (the category) before you care about who makes it (the brand) or learn what problem it solves (the marketing).

Brand marketing is something we do to customers.

Category marketing is something we do for customers.

Before you even think about branding, your company needs a category to market itself within. This idea has become misunderstood over the years, so let us clarify. As we shared in our mini-book The Big Brand Lie, you DO NOT want to market within an EXISTING market. Instead, you want to create a NEW and DIFFERENT category/market, which you now have free reign to market WITHIN.

And yet, many people put the brand before the category.

Crossing The Chasm With Category Science (read to you by AI Pirate Eddie) is where traditional data analysis meets its daring counterpart. Forget the old-school approach of projecting past trends into the future. This audiobook teaches you to wield Category Science like a swashbuckling pirate, using a forward-looking lens to spot where the real treasures lie—in the anomalies and extremes of data. Learn how to transform dusty numbers into dynamic strategies that push businesses into new, lucrative territories. If you're ready to challenge the status quo and harness historical data to forecast and dominate future markets, this guide is your gateway to becoming a Category Scientist.

Gear up to identify hidden growth opportunities in places most would overlook.

Step off the beaten path with Category Science 101 (read to you by AI Pirate Eddie), an audiobook that scoffs at traditional data analysis fixated on the rearview mirror. Here, you’ll get the guts to pursue anomalies and the unexpected in historical data — those weird blips that signal massive untapped markets. Forget about just extending the past into the future. You'll learn to use data to script new realities and open uncharted markets. With tales of "stapler Superconsumers" and more, this isn't your usual data drone. It's an invitation to innovate and find the gold in the data dirt, designed for pirates ready to redefine their industries. Ready to get weird with data?

Before entering a new business category, it's crucial to understand the waters you're entering — are they filled with sharks or brimming with dolphins?

Sizing The Category Prize (read to you by AI Pirate Eddie) gives you the tools to navigate and dominate these new market spaces. This audiobook goes beyond numbers to reveal the expansive potential of markets awaiting discovery and capture. You'll learn to forecast the future size of markets, identifying lucrative opportunities for investment or innovation. Perfect for investors, executives, and entrepreneurs, this mini-book emphasizes strategic foresight and practical insights to bet on the right opportunities. Dive deep into market potential, anchor your business dreams in reality, and seize the prize.

The Big Strategy Lie (read to you by AI Pirate Eddie) rips through the myths that make strategy sound like rocket science. Here, you’ll learn why it’s important to refine your grand plans down to a single, powerful page. This mini-book explains why business strategy is not about being complex or hyper-intellectual — it's about being bold and clear. And it will give you the guts to remove the fluff and focus on a strategy that really moves the needle.