Craft Beer Professionals

CBP Stories - Legendary Craft Beer Idea Guy, Marty Jones


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CBP Stories showcase individual members who have an inspiring story to tell.


Marty Jones is a longtime award-winning beer journalist and publicist/promoter/idea man in the craft beer trade. In addition to being dubbed “the man who made canned beer cool” (for his role as frontman and co-founder of the Oskar Blues “Canned Beer Apocalypse”), Jones has been called “the Bill Veeck of craft beer” and “a threat to the future of craft beer.” He thinks alcoholic beverage should be stricken from the beer lexicon and humor is the essential missing ingredient in the trade. Jones writes and plays music on the side and his deep catalog of beer-minded songs has earned him the title of “the bard of beer songs.” He lives in Denver, CO.


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