CBT Automotive Network Podcast

The Advantages of Using a One-Price Selling Model - Mark Rikess & Mark Osborne | What May’s Auto Sales Performance Could Indicate for the Rest of 2019 | Addressing the Divas at Your Dealership

How to Tune Up Your Staff's Health and Keep Them Around for the Long-Haul - Jiselle Perez | Why Are Service Departments Still Not Texting? | Are You Hiring for Skill Sets Your Dealership Needs Most?

How to Tune Up Your Staff's Health and Keep Them Around for the Long-Haul - Jiselle Perez | Why Are Service Departments Still Not Texting? | Are You Hiring for Skill Sets Your Dealership Needs Most?

It’s no secret that healthy employees are more likely to have positive attitudes and more energy to complete tasks at your dealership. Healthy habits can also lead to lower insurance premiums and a reduced number of sick days. But how can dealers encourage these healthy habits? Our next guest is here to tell us. We’re pleased to welcome Jiselle Perez, Director of Human Resources for Bean Auto Group in Miami, FL, and organizer of the Tune Up Your Health Program.

It’s no secret that healthy employees are more likely to have positive attitudes and more energy to complete tasks at your dealership. Healthy habits can also lead to lower insurance premiums and a reduced number of sick days. But how can dealers encourage these healthy habits? Our next guest is here to tell us. We’re pleased to welcome Jiselle Perez, Director of Human Resources for Bean Auto Group in Miami, FL, and organizer of the Tune Up Your Health Program.

Week In Review: How to Help Your Team Set and Achieve Their Goals Year After Year | May's Higher Than Expected SAAR May Not Be An Indication For the Remainder of 2019 | The Advantages of Using a One-Price Selling Model

Week In Review: How to Help Your Team Set and Achieve Their Goals Year After Year | May's Higher Than Expected SAAR May Not Be An Indication For the Remainder of 2019 | The Advantages of Using a One-Price Selling Model

May's Higher Than Expected SAAR May Not Be An Indication For the Remainder of 2019 - Karl Brauer | Creating a Stellar Company Culture in Your Dealership | What is Your Customer Data Worth?

Today on CBTNews.com - Wednesday, June 5th, 2019:

May's Higher Than Expected SAAR May Not Be An Indication For the Remainder of 2019 - Karl Brauer, Cox Automotive

May, typically one of the best sales months of the year, posted a SAAR of 17.4M, well above the 16.9 million that was forecasted and up from 17.26 million in 2018. May’s performance usually tells us how the rest of the year will play out. However, with low-interest rates, high vehicle prices, and uncertainty in Washington, there are numerous factors to consider before making any long-term predictions. Here to discuss May’s winners, losers, and overall industry health, is Karl Brauer, executive publisher for AutoTrader and Kelley Blue Book (Cox Automotive).

Creating a Stellar Company Culture in Your Dealership

Your company culture affects both employees and customers in an undeniable way. As Thomas Davenport of Towers Watson Consulting stated, “workplace culture is to employees as soil is to plants” and the workplace environment “contributes to or undermines employee well-being.” Unsurprisingly, corporate cultures have a direct effect on stress levels, happiness, and overall well-being for both staff and customers. This is no different when it comes to the culture within a car dealership, and there are many ways management can improve it.

What is Your Customer Data Worth?

Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their media preferences and their vehicle and service needs, you would never have to purchase another television or radio ad again. You would simply engage in ongoing, meaningful dialogue with the few thousand households that drive your profits.

May's Higher Than Expected SAAR May Not Be An Indication For the Remainder of 2019 - Karl Brauer | Creating a Stellar Company Culture in Your Dealership | What is Your Customer Data Worth?

Today on CBTNews.com - Wednesday, June 5th, 2019:

May's Higher Than Expected SAAR May Not Be An Indication For the Remainder of 2019 - Karl Brauer, Cox Automotive

May, typically one of the best sales months of the year, posted a SAAR of 17.4M, well above the 16.9 million that was forecasted and up from 17.26 million in 2018. May’s performance usually tells us how the rest of the year will play out. However, with low-interest rates, high vehicle prices, and uncertainty in Washington, there are numerous factors to consider before making any long-term predictions. Here to discuss May’s winners, losers, and overall industry health, is Karl Brauer, executive publisher for AutoTrader and Kelley Blue Book (Cox Automotive).

Creating a Stellar Company Culture in Your Dealership

Your company culture affects both employees and customers in an undeniable way. As Thomas Davenport of Towers Watson Consulting stated, “workplace culture is to employees as soil is to plants” and the workplace environment “contributes to or undermines employee well-being.” Unsurprisingly, corporate cultures have a direct effect on stress levels, happiness, and overall well-being for both staff and customers. This is no different when it comes to the culture within a car dealership, and there are many ways management can improve it.

What is Your Customer Data Worth?

Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their media preferences and their vehicle and service needs, you would never have to purchase another television or radio ad again. You would simply engage in ongoing, meaningful dialogue with the few thousand households that drive your profits.

May, typically one of the best sales months of the year, posted a SAAR of 17.4M, well above the 16.9 million that was forecasted and up from 17.26 million in 2018. May’s performance usually tells us how the rest of the year will play out. However, with low-interest rates, high vehicle prices, and uncertainty in Washington, there are numerous factors to consider before making any long-term predictions. Here to discuss May’s winners, losers, and overall industry health, is Karl Brauer, executive publisher for AutoTrader and Kelley Blue Book (Cox Automotive)