CBT Automotive Network Podcast

Successful digital marketing strategies are more important now than ever for your dealership, but how can dealers accurately measure their online engagement? On today's show, Jim speaks with Eric Mercado, Chief Sales Officer for Force Marketing to discuss the best marketing practices to implement at your dealership in the new year.

Week In Review: Update Your Vehicle Appraising System to Boost Profits in 2019 - Dale Pollak | Progressive Branding Strategies For Your Dealership - Paul J. Daly | The Best Digital Marketing Practices for 2019 - Brian Pasch

CBT News Week in Review for Friday, December 21, 2018:

Progressive Branding Strategies For Your Dealership - Paul J. Daly, Congruent Story

Today we speak with Paul J. Daly, founder, and CEO of both Image Auto and Congruent out of Syracuse, New York.

Update Your Vehicle Appraising System to Boost Profits in 2019 - Dale Pollak, vAuto

Determining the profitability of your dealership’s used vehicle inventory is critical to maintaining success. Are you still using ‘number of days on the lot’ to measure this value? Well, our guest today wants you to consider another option; one based on technology and data. Joining Jim today, is Dale Pollak, of vAuto, Dale is here to discuss vAuto’s plan to release its Provision ProfitTime upgrade at the upcoming NADA convention this January.

The Best Digital Marketing Practices for 2019 - Brian Pasch, PCG Companies

Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy, and our guest today knows better than anyone, the importance of independent marketing measurements. We’re excited to welcome back Brian Pasch, CEO, and founder of the PCG Companies and host of Auto Marketing Now right here on the CBT Automotive Network. Today, Jim and Brian discuss some of the concrete tools that help dealers understand which marketing practices bring in customers.

How to Revamp Your Dealership's Recon Process - Dennis McGinn and Jeff Dantzler

The efficiency of your dealership's recon process affects more than just your fixed-ops department. From dealer margins to the overall competitiveness of your store, there are many reasons why your dealership should consider revamping its recon process in 2019. Joining Jim today are Jeff "J.D." Dantzler, GM of Manly Honda out of Santa Rosa, California, and Dennis McGinn, founder and CEO of RapidRecon, and they discuss the latest updates on what your dealership needs to know about the best reconditioning practices.

In today's segment, CBT Automotive's Jim Fitzpatrick talks with Jeff Dyke, executive vice president of operations for Sonic Automotive to discuss the future of their used car retail chain, EchoPark, and the launch of their new mobile app, CarCash.

Over the past four years, EchoPark has grown from opening its first location in late 2014 to recently opening seven locations across Colorado and Texas. However, Sonic has decided to halt production on three more locations this year and refine its strategy.

Industry Icon Mike Maroone Discusses One-Price Selling I Industry Disruptors I The Future of the Car Business

Today on CBTNews.com - Thursday, August 23rd, 2018:

Industry Icon Mike Maroone Discusses One-Price Selling, Industry Disruptors, and the Future of the Car Business

Recently CBT Automotive traveled to Colorado to meet up with one of the industry’s leading professionals, Mike Maroone. The former COO of AutoNation, now auto dealer, sat down with us at his Colorado Rocky Mountain dealership where we recapped the last 25 years in automotive, how and where his career started, and his hopes for the future.

Mike shares how his passion for automotive was inspired by his father who purchased his first dealership in 1955 near in Middleport, New York. Like most family businesses, Mike started working at the store when he was only 13. Years later, a bit older and more experienced, Mike moved to Florida to run one of his father's expansion stores. From there, Mike was able to grow his personal business by purchasing other stores in the Florida area which eventually lead him to the opportunities that would later become AutoNation.

Mike's career at AutoNation spanned over 18 years. After his career with AutoNation, Mike knew it was time to go back to how it all began. “I sat out a period of time, and I missed the business,” he says, “and I really missed the team building part of the business”.

Mike now holds investments in five stores throughout Colorado and Florida and is excited about the next phase of his career that he calls the “knowledge transfer phase.” The idea is to take the knowledge that he has obtained over the last forty years. So there are clearly no signs of the icon slowing down anytime soon.

Cody Lusk Set to Steer Import Auto Industry Through Stormy D.C. Waters

With a penchant for politics, Cody Lusk has been an ideal fit for his role as President and CEO of American International Automobile Dealers Association (AIADA). Before joining AIADA, he spent years working inside the Beltway as a political operative. He held prominent roles including chief for staff to U.S. Rep. Sam Johnson and as an appointee under the George W. Bush administration for then-Secretary of Commerce Don Evans. That experience primed him for his current job where he serves as the face of the only national trade association representing America’s 9,600 international nameplate automobile franchises.

How Assumptive Selling Can Dramatically Improve Your Results

Do you want your salespeople to dramatically improve their results without you having to spend more on marketing to drive more Ups? Make sure they always assume the sale. When they assume every Up is a buyer who is going to buy today – just like they did when they were Green Peas – they’ll close more deals more quickly for more money and for better CSI. All because they treated everyone like a qualified buyer who wanted to buy today.

The efficiency of your dealership's recon process affects more than just your fixed-ops department. From dealer margins to the overall competitiveness of your store, there are many reasons why your dealership should consider revamping its recon process in 2019.

Joining Jim today are Jeff "J.D." Dantzler, GM of Manly Honda out of Santa Rosa, California, and Dennis McGinn, founder and CEO of RapidRecon, and they discuss the latest updates on what your dealership needs to know about the best reconditioning practices.