I met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first …

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For most life science companies, I'm pretty sure the event budget makes up the biggest fraction of the total marcom budget. Sometimes it's over half. If you are producing or hosting the event, such as …

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Successful marketing is based on strong branding and positioning. Then your creative communications must tie back to your strategy. Patricia Malone of Freshblood Group explains why it's important …

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Sondra Hadden describes the tactics C&EN uses to promote content to grow it's audience and help advertisers get a return on investment.

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A new business has a lot of things to think about and choices of where to put their resources so it can start making sales and gaining traction. Lisa Thurston helps companies put some structure …

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We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette joins me on this episode to describe two campaigns he worked on at Thermo Fisher. …

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Your customers are experiencing moments of pain. Sometimes those are nagging little problems. Others may be more urgent or even life changing. Each of those moments is an opportunity to apply …

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Big announcements around product launches or other news are opportunities to drive significant interest in your company and traffic to your website. But sometimes search volume goes up and traffic to …

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How are you really going to describe what you're talking about? Whether it's the company, the technology, or the product. What lexicon are you using? What words are you choosing? What phrases are …

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In large companies, product management is an important part of the marketing function, a bridge to R&D and many other functions. Smaller companies can also benefit from having an individual who …

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