You know that person who never understands what you are trying to get across? For somebody out there, you are that person. I'm that person. Jessica Pettitt and I had a light-hearted conversation …

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I recently moderated a panel on media relations at a Chemical and Engineering News (C&EN) event for scientific marketers following the recent ACS fall meeting in Boston. I was lucky to have two …

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think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a competitive advantage to be gained from doing …

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Google cares about more than what it sees on the page or the number of backlinks you have from other sites. Those are important, but technical SEO (search engine optimization) can be easier to …

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Sarah Osteen is a leadership coach and works with organizations frequently around communication issues. A common topic is the concept of persuasion and how to use your power and influence to change …

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This is a special episode with Jeremiah Worth, VP of Client Strategy at CG Life and guest host Hilary Graham, Director of Scientific Marketing and Applications at Luminex Corporation. You may have …

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...we set out to become a more approachable company and in the end, it helped us also to fill the sales funnel in a really, really massive way. Social media can be overwhelming, but you can get a …

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Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central "agency" responsible for serving all the …

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We've talked about narrative storytelling on the podcast before, usually in the context of video. In this episode, I'm sharing an example of what it sounds like in a podcast. Or rather, what it feels …

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Is your brand ready to respond in a crisis? And could you come out of it stronger than ever? If so, then you have an invincible brand. Melissa Agnes is a crisis management expert and she passed …

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