Do you ever wonder if the document or presentation you've been using for marketing or sales is the most up to date version available? Would you even know where to look to be sure? A Digital Asset …

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You've got to understand your customer. That sounds like marketing 101. But we may overlook why that is so important for your business. Paul Orange, GM of eCommerce at GE, explains what you may be …

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The practice of marketing is changing quickly with new technologies and channels. But using those effectively requires deep understanding of typical human behavior. As human beings, scientists …

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I saw this article from Jennifer Oladipo that she shared on LinkedIn. Jennifer has been on the pod before and I like the topic so I asked her to come on again and talk about transparency and …

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How do you tie your investment of money and effort in content marketing to actual revenue? In this episode, I talk to Chuck Miller of the Market Element about the specifics of measuring content …

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Google Analytics is a handy tool right out of the box for understanding your website performance. But if you spend a little more time inside the application you can get some very useful information …

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How can you spot trends in research to be more effective with your marketing efforts? What type of publicly available data will let you do that? And once you've spotted a trend, what then? These …

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...we set out to become a more approachable company and in the end, it helped us also to fill the sales funnel in a really, really massive way. Social media can be overwhelming, but you can get a …

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Illumina has significant market share in genomics. How would they reach beyond their current users to grow the market for genomics analysis? A podcast of course! Paul Bromann is a Scientific …

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Ian Lurie knows how to make content marketing work. I interviewed him after his presentation at the ACP-LS Annual Meeting last October. He shared a lot of ideas and resources to help all of us make …

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