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How will AI, CRISPR, CGT and other new technologies impact life science? I'm following my curiosity. Follow along with me. ... more
FAQs about cc: Life Science Podcast:How many episodes does cc: Life Science Podcast have?The podcast currently has 291 episodes available.
September 07, 20173 Marketing Lessons from an ESPN PodcastESPN is in the storytelling business. Sports are nothing but stories in which we imagine ourselves as players in some way. "What does it feel like to..." The Trials of Dan and Dave is a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more13minPlay
August 21, 2017How You Can Become an Exceptional LeaderNot just great. Exceptional. You know someone who fits this description. It's someone you admire. He or she has a seemingly magical ability to drive a vision and make things happen. If you'd … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
August 14, 2017Growing Your Business with Customer Loyalty EventsYou've probably heard me say, "The most effective marketing you can do is to keep an existing customer happy." In this episode, I spoke with Bonni Scepkowski of Stellar Meetings and Events about how … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
July 31, 2017Best of LSMR – Volume 3 – Content MarketingI pulled together some highlights from the last year, all related to the topic of content marketing in the life sciences. 1:30 Andy Bertera - How NEB Owns the Buyer's Journey How NEB sees … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more39minPlay
July 17, 2017How A Content Strategist Collaborates with Peers to Master ExecutionWe've talked frequently on this podcast and on my blog about developing a content strategy. This episode looks at it from a different angle. It's about how to coordinate and execute your strategy … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
July 03, 2017Use an Editorial Calendar Like a Media Boss to Streamline Your Content MarketingJoan Boyce knows the publishing business. So who better to talk to about how an editorial calendar is really used by a media company and how to make one for your life science content marketing … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more41minPlay
June 19, 2017Using Account Based Marketing and Sales to Find Untapped Potential RevenueAccount Based Marketing is a popular topic right now. What does it look like in the life sciences market? Ethan Kopit, a co-founder of Acenna Data explained it to me very well. Although it has a … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more34minPlay
June 05, 2017Life Science Marketing Agencies: The RFP is DeadThis episode is primarily aimed at life science marketing agencies but in-house marketers will learn a few things about how to build better relationships with agencies and improve the selection … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more28minPlay
May 23, 2017Connecting Life Science Marketing Budgets to OutcomesLife Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
May 09, 2017How Branding and Marketing Were Key to This Life Science Startup's ValuationA life science startup that isn't thinking so much about branding and is focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more21minPlay
FAQs about cc: Life Science Podcast:How many episodes does cc: Life Science Podcast have?The podcast currently has 291 episodes available.