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How will AI, CRISPR, CGT and other new technologies impact life science? I'm following my curiosity. Follow along with me. ... more
FAQs about cc: Life Science Podcast:How many episodes does cc: Life Science Podcast have?The podcast currently has 291 episodes available.
January 23, 2018Conversation Skills You Need to Get What You Want...conversations lead to relationships, relationships create opportunities, opportunities lead to sales...-Phil M Jones I find a conversations challenging in some situations. Hosting this podcast has … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more32minPlay
January 08, 2018Understanding Your Brand with The Red ThreadTamsen Webster told me " Most organizations don't know why they act the way that they do." That's a big problem for branding, because the gap between what is likely your aspirational brand (how you … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more50minPlay
December 22, 2017How Life Science Sales and Marketing Will Evolve with Artificial IntelligenceEthan Kopit assures me that artificial intelligence is going to make our jobs easier and more interesting. Rather than replacing us, it's going to automate the routine tasks we shouldn't be spending … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more33minPlay
December 12, 2017Personalizing the Customer Experience via Web PortalsIt's becoming easier than ever to personalize every bit of a customer's digital experience with your company, from the web to the products they have in their lab. This is good news in many … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more22minPlay
November 27, 2017The Importance of Market Share and How to Get ItCompanies with significant market share have a huge advantage over the competition. It's a form of social proof that has a big impact on a customer's buying decision. Mike Cammarata returned to … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more31minPlay
November 14, 2017How Virtual Reality Will Change Life Science MarketingIt's here. The future, that is. I got to experience virtual reality at the ACP-LS annual meeting in Boston last month. Then I sat down with Chris Bybee, the president of Raindrop, to talk about … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more23minPlay
October 30, 2017Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and ConversionKnowing your audience is essential for any type of successful communication. If you are doing content marketing, you probably have a few different types of people in your audience, even for the same … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more32minPlay
October 16, 201740 Minute Sales Training: The Customer Buying ProcessMany life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, "What's driving that … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more39minPlay
October 03, 2017How Waters Manages the Shift from a Technology Focus to a Customer FocusMany life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, "What's driving that … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more25minPlay
September 18, 2017How Artificial Intelligence Can Dramatically Improve Your Pay Per Click CampaignsDo you ever wonder about all the clicks you pay for that aren't relevant to your offering? Even if you have built a pretty good exclusion list, you could still be wasting money. It's not reasonable … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com...more38minPlay
FAQs about cc: Life Science Podcast:How many episodes does cc: Life Science Podcast have?The podcast currently has 291 episodes available.