Making Money with CCaaS

MeiLee Langley

“CCaaS has lot of technologies you can monetize,” says MeiLee Langley, Senior Director, Global Channel Marketing of LiveVox. In this podcast we learn that CCaaS is no longer at a price point where it’s cost prohibitive to mid-market and even SMB customers. Mid-Market has become a CCaaS sweet spot, as many enterprises prefer to piecemeal together a best of breed solution, SMB and mid-market customers prefer seamless all-in-one solutions. CCaaS is accessible to the partner company that sells to SMB’s and the technology is now well scaled to the SMB. At the same time, the advantages of cloud-based services have made enterprise grade CCaaS technologies something the SMBs can use and afford. Langley discusses the basics of getting started and gives a picture of how this opportunity fits well with UCaaS and even legacy practices the channel partner has in operation. Langley also argues that getting CCaaS onto the portfolio is an urgent thing to do as these technologies will be marketed by someone else, especially as the silos disappear between competing vendors for other technology sectors. She offers practical advice on how to get underway and resources to get underway.

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