There are numerous reasons why custom integrators end up partnering and selling products with various vendors. Could be the pricing or margins are great, the tech support is top-notch, or maybe certain companies’ reputations simply help sway a dealer’s decision.

The annual CE Pro 100 Brand Analysis takes a look at leading brands in more than 60 categories across the custom integration industry, and every year it gives a nice sense about what companies integrators gravitate toward throughout the channel. 

We wanted to give a taste of what some of these leading brands and fast-rising “bullet” brands think about why their companies are a good match with integrators. In this week’s CE Pro Podcast, we spoke with a handful of leading brands to get their perspective: Sound United, focusing on Marantz; H-P Products; Yale Smart Residential; and RoseWater Energy Group.