Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume. This is the second in a special series of episodes in which CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day. Headquartered in China, Alibaba is the world's largest e-commerce company. It's biggest rival in China is JD.com. Their fierce rivalry gets even more intense every year on November 11th. Learn more about Single's Day and China's E-commerce landscape. Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here. Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here. Los Angeles Times on Single's Day 2016 What's it like being a delivery man on Single's Day in China? ABC News Australia reports