CEIBS China Knowledge

CEIBS China Knowledge

By CEIBS MarcomBusiness
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CEIBS China Knowledge episodes

  • E-Commerce in China: Single's Day - Part 4 - Single’s Day under a Magnifying Glass
    Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume. This is the fourth in a special series of episodes in which CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day. This interview was recorded November 8, 2016. Learn more about Single's Day and China's E-commerce landscape. Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here. Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here. Los Angeles Times on Single's Day 2016 What's it like being a delivery man on Single's Day in China? ABC News Australia reports.
    17 min
  • E-Commerce in China: Single's Day - Part 3 Why International Brands Can’t Afford to Ignore China’s Single’s Day
    Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume. This is the third in a special series of episodes in whichCEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day. This year Chinese e-commerce giant Alibaba rang up US$5 billion in sales in the first hour of its Single’s Day e-commerce event. Here he explains why it is also profitable for international brands. Learn more about Single's Day and China's E-commerce landscape. Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here. Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here. Los Angeles Times on Single's Day 2016 What's it like being a delivery man on Single's Day in China? ABC News Australia reports.
    2 min
  • E-Commerce in China: Single's Day - Part 1 - Single’s Day: The World Series of E-commerce
    Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume. This is the first in a special series of episodes in whichCEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day. In this episode he discusses who profits most on November 11th when Chinese consumers spend billions shopping for bargains online. Learn more about Single's Day and China's e-commerce landscape.  Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here. Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here. Los Angeles Times on Single's Day 2016 What's it like being a delivery man in China on Single's Day? ABC News Australia reports
    3 min
  • E-Commerce in China: Single's Day - Part 2 Alibaba vs. JD.com
    Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume. This is the second in a special series of episodes in which CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day. Headquartered in China, Alibaba is the world's largest e-commerce company. It's biggest rival in China is JD.com. Their fierce rivalry gets even more intense every year on November 11th. Learn more about Single's Day and China's E-commerce landscape. Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here. Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here. Los Angeles Times on Single's Day 2016 What's it like being a delivery man on Single's Day in China? ABC News Australia reports
    2 min
  • China & the Climate Change Debate
    How can China be more sustainable? CEIBS Visiting Professor of Sustainability Richard Brubaker explores the environmental issues that Chinese people worry the most about. Read Prof. Brubaker's column "Reframing Sustainability for China & Future Cities".
    0 min
  • CNN, BBC or Fox News? How Consumers Decide what News to Watch
    CNN, BBC or Fox? How do you decide? In order to better understand how competitive broadcast news providers can attract and retain viewers, CEIBS Associate Professor of Marketing Xiang Yi has co-authored a research study that looks at how competition in the marketplace and the complexity of news stories interact to influence viewership.
    0 min
  • CEOs with Daughters Make Kinder, Gentler Bosses?
    It turns out there’s some element of truth to the Despicable Me movies where the villain is transformed from being Super Bad to Super Dad after he has to father three little girls. Now new research has shown that having a daughter also impacts the way CEOs run their companies. New research by CEIBS Finance Professors Henrik Cronqvist and Frank Yu looks at the decisions made by almost 400 American CEOs who, between them, have a total of almost 1,000 children. Previous research had shown that judges with daughters tend to vote more liberally. So too are congressmen with daughters, especially when it comes to reproductive rights issues. This is the first time, though, that the effect on the behaviour of CEOs from large corporations has been examined. Download the paper here
    0 min