How do you hire a celebrity for your CPG brand without getting burned? In this episode, Mark and Justin pull back the curtain on the celebrity endorsement game — from navigating inflated egos to structuring deals that actually make sense. Mark shares rare insight as someone who's been on both sides of the table — managing talent and negotiating for brands — and lays out the hidden traps most companies don't see coming. You'll learn: • Why "we'll give you equity" almost never works • How to avoid overpaying (or under-leveraging) celebrity talent • The surprising way exposure can hurt a brand and a celebrity • What managers really look for when saying yes to a product Want a celebrity to actually sell your product — not just show up? Start here. ???? Listen now to decode the playbook before you spend a dime.