In this episode:

• Some background on Zappi and how it provides brands like PepsiCo, McDonald's and Heineken with consumer data and insights to help fuel their advertising (01:00)
• A review of the celebrity MVNO sector and some other product areas endorsed or owned by celebrities (3:30)
• Celebrity-focused ads are distinctive, but they don't necessarily provide a near-term sales bump (7:45)
• How and why the effectiveness of celebrity advertising varies by age group (21:40)
• Brand recall also differs among age groups (27:30)
• How Trump Mobile and its golden T1 phone might resonate in the market (30:00)
• Other ways celebrity MVNOs may try to stand out in the market (35:40)

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