Centerstand

In the third episode of Centerstand: A Motorcycle Industry Podcast, host Robert Pandya speaks with Mike Cunningham of Zero Motorcycles and Colin Miller of American Honda about the opportunities for brand and industry growth that market adjacencies pose.

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o  Host Robert Pandya introduces Episode 3 where you’ll learn how to engage in adjacent markets.

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o  Meet the guests, Collin Miller of American Honda and Mike Cunningham of Zero Motorcycles. 

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o  Colin speaks to Honda’s product diversity and how dealers can leverage the different products lineup.

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o  Mike addresses who Zero Motorcycle’s typical civilian customer is and what products they’ve seen growth in since the pandemic.

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o  Mike discusses the influx of new and returning riders seeking Zero Motorcycles and why he thinks interest is spiking across these categories of customers.  

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o  Colin speaks to how dealers leverage varying range of products to reach new customers and how dealers are marketing entry level models to new riders.

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o  The importance of dealers providing a stair step of products so customers keep coming back to the dealership.

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o  Mike addresses the opportunities associated with introducing electric motorcycles in a dealership with exclusively gas-powered motorcycles. 

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o  Mike and Colin speak to governmental adjacencies and how the benefits for the dealers that manage this aspect of the business.

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o  Mike and Colin offer the dealer network actionable advice.

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o  Robert closes out the episode with his thoughts on the biggest opportunity in market adjacencies.

Today’s New Buyer, and Nurturing Your Riding Community

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o Welcome to Episode 2. You’ll hear from host Robert Pandya where he explores the current state of the industry from a dealer perspective.

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o Meet the guest, Mark Peterson, owner of Southwest Superbikes out of Dallas, Texas.

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o Mark offers a first-hand look into world of operating an essential business during the pandemic.

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o Mark recites his background and what got him into the motorcycle industry.

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o Mark speaks to his experience during the 2008 crisis and notes how the current pandemic has similarities and differences from a powersports perspective.

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o Mark addresses the change in customer demographics as a result of the pandemic.

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o Mark discusses how the industry’s strong community has changed over the past few months and how to extend this sense of community to those new to the world of motorcycling.

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o Mark provides insight into how he would address a room full of motorcycle dealers in the U.S.

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o Robert signs off and teases Episode 3 featuring Honda Powersports and Zero Motorcycles, airing on August 26.

Welcome to episode 1 of Centerstand: A Motorcycle Industry Podcast by the Progressive International Motorcycle Shows (IMS). In this episode, host Robert Pandya speaks with Bill Miller, Giant Bicycles’ Program Leader for Giant Retail Academy, and Tom Hicks, Southern California Motorcycles’ President and Owner, to discuss the uptick in sales the electric bicycle and motorcycle industries have experienced amidst the pandemic — and ways to maintain the momentum from a retailer and dealer perspective.

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• Welcome to Episode 1. You’ll be listening in on a discussion between three industry leaders talking about what life is like mid-pandemic for the motorcycle and electric bicycle industry. 
• 00:00:00 00:01:05
• Meet the guests, Bill Miller, Giant Bicycles’ Program Leader for Giant Retail Academy, and Tom Hicks, Southern California Motorcycles’ President and Owner. 
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• Bill gives a quick history lesson on Giant Bicycles, what it is like being a bike brand inside the world of motorcycles, and the crossover between the two categories. Tom discusses his partnership with Giant and why he decided to begin selling electric bicycles at his dealership. 
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• Bill discusses the uptick in Q1 sales, the growing trend of e-bikes, and the blurring of the acoustic and e-bike community. 
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• Tom discusses the crossover between motorcyclists and e-bicycle riders. 
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• Bill and Tom discuss synergies between the motorcycle and bicycle industries and how the categories can grow together and have a bigger impact on the industry. 
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• Tom and Bill discuss how their companies are attracting more female riders.
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• Tom speaks to the unique experience of his dealership and his plans to build an entire bicycle dealership inside his motorcycle franchise. 
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• Tom and Bill provide advice for dealers and retailers for a successful future. 
• 00:00:00 00:31:38
• Robert teases Episode 2, set to air Wednesday, August 11. Gear up for a conversation in market adjacencies and finding new audiences.