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- I like to call these listings teaser listings or offer magnets. I like teaser listings because that's what they do. They tease a prospective buyer to pay attention to the listing.

And it's not because of anything that the listing agent has in the text of the MLS posting or any other marketing. It is because of the price. So here's an example. Say, in a subdivision, most of the homes are listed for and selling for anywhere between 230 to $250-thousand.

The prospective buyer will look at the listings because they have them in a search and of the homes that are listed for anywhere from say 230 to $250-thousand, there's this one listing that's listed for only $200-thousand. And it sticks out and it teases the prospective buyer to go ahead and get ahold of their realtor or broker and make an offer on that property because of the price, not because of anything the listing agent says about the property, but because of the price. What happens?

Very quickly, and I mean like on day one, there are multiple offers on that listing. And what also happens is the listing agent will probably get more for the property had they posted a reasonable list price, that would be commensurate with the other homes that are in the area. So because of the price being so conspicuously low and so obviously below market, prospective buyers will make offers.

The listing agent collects multiple offers, puts out a one-time, highest-and-best offer request, and runs the chance of getting much more than the other homes listed in that same area then if they would have put in a price close to the 230 or 250 price point. Teaser listings, they're conspicuous because the price posted on the MLS is so low.

That's one of the many ways that listing agents can draw attention to a property and get multiple offers even on the first day very effectively.

I'm Cliff Hahn, Realtor, Owner, and Broker of Hahn Real Estate, covering all of central Texas and the Greater Austin area, where it's always time to buy Texas.

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