CEO Coach

Find Your Target Market: Don't Wait for Them to Find You!Who are the most likely people to by your product? Gillian and Anne discuss how you shouldID your initial buyers and future buyers?Where do they hang out whether Online of offline and how to ID their communities, activities, interests, needs, and the places that already serve them.

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Litmus Test for your Startup Ideas asGillian and Anne ask questions you should be asking before you spend time and money building out a startup idea.

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Discussing Accounting and Bookkeeping Best Practices asGillian and Anne discusses why you should hire employees because of the need of people based on Knowing What You Know or Dont Know. They also describe the importance of hiring an accountant and bookkeeper in time for the 2014 tax season.

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Start Your Company Off to a Good New Year Start: Execute, Evaluate, and Energize.  Gillian offers some New Years entrepreneurial takeaways alongside new co-host Anne Kennedy.

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Indeed, the lingo of start-up funding is so extensive that we couldnt fit it into just one episode. Gillian and Anne continue with more real funding world terms every start up CEO needs to know. Voting rights and dilution. Taxes on stock and options, plus taking an 83B election. 

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Packaging Products and Services for Target Markets as Gilliantalks about looking at IP, products and services from the customer-value viewpoint. This one is for the wizards who have trouble seeing things from the consumer side.

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Business Metrics: Tracking data that matters as Gillian tells us what to track and what to trash so you can betterlearn the importance ofdataand how to use it.

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Talking about the Components and Uses of a Good Executive Summary as Gillian lays out what you should include, plus how you can make sure you understand how anexecutive summary is used to sell, not to describe.

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Bootstrapping Ideas - How to Get Your Startup off the Ground Without Funding. Gillian offers way to help you start your business without going after an angel investor or venture capital.

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What Entrepreneurs Needs to Know Before They Make That First Exit as Gillian speaks Todd Butson, Financial Advisor, Senior Investment Management Consultant at Morgan Stanley Private Wealth Management about best practices for your exit strategy.

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