CEO Sales Sessions with Gazzy Amin

Welcome back to CEO Sales Sessions! I flew to Orlando to record this episode with someone I deeply admire: Suneera Madhani, founder of Stax Payments, CEO School, and Worth AI, and one of 27 women who have exited a billion-dollar business. After building and exiting Stax, Suneera is now on a mission to help more women scale their businesses, build wealth, and step fully into their roles as CEOs. This conversation is a masterclass in what it really takes to build a successful business, step fully into your power as a leader, and have the courage to bet on your vision long before anyone else believes in it.

Here’s what we get into:

• How Suneera turned a rejected business idea into a billion-dollar company by trusting her vision and showing up consistently for 10 years
• Why being willing to walk away, knowing your numbers, and building genuine relationships are some of the most powerful tools in sales and negotiation
• What Suneera means when she says "scared money doesn't make money" and how to use data to make smarter investments in your business
• How to hire like a CEO: why your next hire should multiply your business's capacity and revenue, not simply take tasks off your plate
• How Suneera protects her time, prioritizes family, and focuses on what truly matters by using the four C’s: capital, content, culture, and closing 
• Why community, support, and financial freedom matter, and the deeper meaning behind Suneera's belief that "nothing bad happens when women make more money”

This conversation is a reminder that you don't need to have every answer before you start, but you do need to believe in what you're building and be willing to make the decisions that move you forward. Now I want to hear from you: what's one takeaway from this episode that you're going to implement in your business? DM me on Instagram @authenticgazzy and tell me, because I want to hold you accountable.

Connect with Suneera:
Website
Instagram

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy

After speaking with a room of female entrepreneurs in Saskatoon, I wanted to take a deeper look at one of the most common assumptions sold to women in business: that more clients, followers, and leads will create more consistent revenue. In this episode, I challenge that assumption and break down why inconsistent sales can often be traced back to gaps in the sales process rather than a lack of interest. I share a framework for evaluating the full client journey, identifying where potential buyers are dropping off, and creating the infrastructure needed to move prospects from discovery to decision. 

Here’s what you’ll learn:

• Why getting more leads isn’t always the answer and how constantly chasing visibility can distract you from the real gaps in your sales system
• The difference between generating interest and having a reliable process that turns that interest into an actual buying decision
• Why today’s sales journey requires multiple trust points and how nurturing prospects over time helps differentiate you in a crowded market
• The five stages I want you to examine in your sales system
• How to look at your last few promising inquiries and identify exactly where those potential clients dropped out of your sales process
• Why nurturing the leads already sitting in your email list, Instagram audience, CRM, and pipeline can be more cost-effective than continually spending time and money acquiring new ones

Your job after this episode is to find the leak in your system. I want you to look at the people already in your universe and ask yourself: where is my sales system losing them? 

If you’re not sure where that leak is, my CEO Growth Scorecard is a quick diagnostic designed to help you identify where your business needs your attention and whether you truly have a marketing problem or need stronger sales systems and infrastructure. 

Be sure to subscribe and stay tuned for part two of this conversation, where I’ll be diving deeper into one of the most common gaps in the sales process: follow-up.

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy

In this episode of CEO Sales Sessions, I sit down with Jennifer Singh, CEO and founder of She’s Newsworthy Media and a PR expert who spent nearly two decades working inside TV newsrooms before building her own business. Jennifer helps female entrepreneurs get featured across major media outlets, with a core mission to help more female founders own their expertise, increase their visibility, and become the sought-after voices in their industries. You'll learn the strategy behind landing media opportunities, but this conversation goes much deeper than getting your face on TV. Jennifer and I talk about betting on yourself as an entrepreneur, investing in your growth, protecting your time, overcoming the belief that you’re “not ready,” and actually leveraging media coverage once you get it.

Keep listening to hear:

• How Jennifer’s experience with rejection and being laid off from multiple newsroom roles ultimately gave her the resilience to go all-in on entrepreneurship
• Why female founders should rethink investing in themselves and use coaching as a strategic tool to grow their businesses and step into their next level as a founder
• Why strong boundaries around your time, clients, and capacity are essential and why saying yes to the wrong opportunity often means saying no to yourself
• What actually makes a strong media pitch, from identifying what makes your perspective different to connecting your expertise with a timely news angle
• Why landing a TV interview is only the beginning and how to leverage media appearances across your content, email marketing, speaking opportunities, partnerships, and overall positioning
• How the belief that you’re “not ready” can keep you invisible and why more women need to see themselves as experts worthy of taking up space

If there’s one message I want you to leave this episode with, it’s this: visibility is so much more than just being seen, it’s about owning your expertise, taking action to put yourself in places where your voice belongs, and leveraging the opportunities that come your way. If this episode resonated with you, don’t just listen and move on. Ask yourself: what’s one thing you’re going to implement or embody today? DM me your biggest takeaway on Instagram @authenticgazzy and if you know another woman in business who needs this conversation, send this episode her way.

Connect with Jennifer:
Website
Instagram
LinkedIn

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy

Today on CEO Sales Sessions, I sit down with Meghan Victoria, founder and creative director of Sol Kyst, the first size-inclusive eyewear brand designed to fit and flatter wider faces. Since launching Sol Kyst, Meghan has generated over $100k in viral sales within 24 hours, pitched and landed a deal on Dragon’s Den, collaborated with the Barbie brand, built an incredibly loyal community, and navigated the very real highs and lows of being an entrepreneur. Meghan gets candid about the realities behind her highlight reels, the lessons she’s learned over five years in business, and why staying connected to your customer matters more than having the perfect pitch.

Keep listening to learn:

• Why the strongest sales pitch is often the simplest one and how Meghan communicated Sol Kyst’s value proposition clearly enough to land a deal on Dragon’s Den
• What Meghan’s Barbie collaboration taught her about major brand partnerships
• How Meghan has used highly specific, emotionally resonant content to go viral, generate significant sales, and build a community that genuinely connects with her mission
• Why entrepreneurship is less about flashy milestones and more about how long you can sit in discomfort, learn from failure, and keep moving forward
• How Meghan’s definition of success has evolved after five years, from chasing growth to building the systems, team, and foundation required for a sustainable company
• Why knowing your strengths and being equally clear about your weaknesses is essential as you transition from solopreneur to CEO

Now I want to hear from you: what’s one thing from this conversation that you’re going to implement or embody today? Listening without action is just entertainment, so DM me your biggest takeaway on Instagram @authenticgazzy. Before you go, don’t forget to leave a like on this episode and connect with Meghan through the links below.

Connect with Meghan:
Website
Instagram

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy

In this episode of CEO Sales Sessions, I sit down with Coach Raia Carey, a motivational speaker, corporate wellness and meditation facilitator, and former EDI lead at Canada’s largest children’s hospital. Her work has taken her into boardrooms, onto international stages, and in front of global brands, where she helps people build confidence, reconnect with themselves, and create meaningful impact. Today, Coach Carey shares the story of how she learnt to turn the things that once hindered her into what now empowers her. We get into the real work behind confidence, like changing the way you speak to yourself, building relationships rooted in accountability, and finding the courage to use your voice. Take a deep breath and get ready for this masterclass in learning how to fill your own cup so you can lead and serve from overflow.

Here’s what we get into:

• Coach Carey's experiences with bullying and how she learnt to transform her pain into the power that helps her serve and connect with others
• Reframing imposter syndrome as “imposter thinking” and how changing our language can stop temporary self-doubt from becoming part of our identity
• Why confidence isn’t something you either have or don’t have, and how your values, self-talk, and daily practices can help you continually return to yourself
• The personal toolbox of practices Coach Carey uses to regulate, refuel, and get grounded 
• How to lead with accountability and navigate defensiveness, adult friendships, receiving feedback, and self-reflection
• A behind the scenes look at Ignite Your Voice, Coach Carey's four-week public speaking program designed to help people become more confident communicators, understand their values, and gain real experience speaking in front of an audience

One of my biggest takeaways from this conversation is that confidence isn’t about being at your best 100% of the time. It’s about knowing how to come back to yourself and lead with your values, especially in difficult moments. Are you ready to take action? Leave a comment or DM me on Instagram @authenticgazzy and let me know what you’ll be implementing from this episode. I’ll see you next week!

Connect with Coach Carey:
Website
Join the waitlist for Ignite Your Voice
Instagram

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy

Today, I unpack the hidden cost of one of the most common words in our vocabulary: should. For female entrepreneurs and CEOs, “should” can show up everywhere, including how we divide our time, how quickly we expect our business to grow, and what we think we need to be achieving in life. I explore how “should” is often rooted in comparison, inherited expectations, and the belief that we’re not doing enough or moving fast enough. I also break down what happens when we stop building our businesses according to someone else’s definition of success and start making decisions based on our own goals, zone of genius, and values as a CEO.

Keep listening to hear:

• Why “should” is often rooted in not-enoughness and how constantly believing you should be further ahead holds you back as a CEO
• How social media and comparison can turn someone else’s success into unnecessary pressure about where we think we should be in our own journey
• Why the business strategy that works for someone else, from how they sell to how they show up online, doesn’t automatically belong in your business
• How inherited expectations from family, culture, and society can unconsciously shape decisions that have nothing to do with the goals you actually want
• Why protecting your zone of genius and understanding the value of your time are essential when you want to scale
• The shift you need to master in order to grow as a CEO: turning “what should I be doing?” to “what would the person with my goal do?” 

Your homework from this episode is to reflect on the decisions you’ve been making because they fit into an idea of what you think a CEO “should” do vs. the decisions that are genuinely aligned with your business goals and the person you aspire to be. As always, give this episode a like and DM me your thoughts on Instagram @authenticgazzy. I can’t wait to hear from you and I’ll see you next week.

Mentioned: Buy Back Your Time by Dan Martell

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy

In this episode of CEO Sales Sessions, I’m joined by Kristina Bartold, co-founder and CEO of The Social Snippet, a seven-figure social media and podcasting agency, co-founder of High Vibe Women, and host of the Community podcast. Kristina and her team actually helped bring CEO Sales Sessions to life, so having her on the other side of the mic feels like a full-circle moment. We talk about what it really takes to step out of the day-to-day and lead like a CEO, from building a team that can operate without you to investing in bigger rooms, creating strategic partnerships, and protecting your time as your business and life grow. We also get into the realities of entrepreneurship and motherhood, and why building a successful company doesn’t have to mean choosing between ambition and family.

Here’s what we get into:

• Why Kristina treated herself like a CEO from the beginning, and how accepting that someone else can do a job 80% as well can be the exact thing that unlocks your next stage of growth
• How getting into rooms with entrepreneurs who are steps ahead of you can completely expand what you believe is possible for your business
• Why generosity, genuine relationships, and being willing to “go first” have played such a major role in Kristina’s ability to scale her network and businesses
• What Kristina has learnt from landing high-ticket sponsorships, including why understanding what a brand actually wants is far more powerful than showing up with a massive list of deliverables
• Why protecting the integrity of your pricing always matters
• How motherhood forced Kristina to rethink her capacity, protect her highest and best use, and build a business that supports the life she actually wants

One of my favourite takeaways from this conversation is that there is no single point where you suddenly become “ready” to build the team, make the investment, enter the bigger room, or create space for another part of your life. If this conversation gave you a new way to think about leadership, growth, partnerships, or building a business around your life, send it to another female founder who needs to hear it. Don’t forget to connect with Kristina using the links below!

Connect with Kristina:
The Social Snippet
High Vibe Women
The Community Podcast

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy

In this episode of CEO Sales Sessions, I’m joined by Morgana Lakatos-Hayward, certified perimenopause health coach, former world champion Latin dancer, best-selling author, and founder of This Isn’t a Diet. After years of extreme dieting, overtraining, and struggling with her hormonal health, Morgana completely transformed her relationship with her body and built a business helping ambitious women do the same. We talk about what it really means to work with your feminine biology, how hormones influence everything from energy and weight to business performance, and why empowering women is just as important in sales as it is in health.

Here’s what you’ll learn:

• Why traditional diet culture was built around male biology and how learning to work with our hormones can completely change the way we approach health
• How blood sugar, cortisol, and estrogen can contribute to stubborn hormonal weight  and why eating less and exercising more isn’t the answer
• How habits like intermittent fasting, coffee on an empty stomach, and skipping breakfast, affect your energy and hormones
• How Morgana uses cycle syncing to plan her meals, movement, creativity, networking, and even different areas of her business
• The simple biohacks Morgana recommends for busy, ambitious women
• How Morgana and I moved away from “bro marketing” and high-pressure sales tactics to create a sales approach that leaves women feeling empowered, supported, and genuinely excited to say yes

If there’s one thing I want you to take from this conversation, it’s to find one way to pour into yourself before you spend the day pouring into everyone else. Start small, whether that’s a slower morning, a nourishing breakfast, or simply giving yourself a few minutes before opening your laptop. If this episode resonated with you, leave a like and share it with a woman in your circle who needs to hear it. As always, DM me your biggest takeaway on Instagram @authenticgazzy, because you know I want to hear it. 

Connect with Morgana:
Website
Morgana's Hormone and Metabolism Toolkit
Get Your copy of Morgana's book: Read This When You're Done Dieting
Instagram
Youtube

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy

Today on CEO Sales Sessions, I dive into a question that sits at the heart of how I approach sales: how do you sell without feeling pushy, scripted, or icky? I share my perspective on what ethical, sophisticated sales looks like in 2026,  especially in a world where buyers are more discerning than ever. We’ll talk about moving beyond rigid scripts, how to listen more deeply, and the path to creating buying conversations that feel human, natural, and rooted in genuine service. 

Here’s what you’ll learn:

• Why rigid sales scripts often create distrust and why knowing the structure of a conversation is more powerful than memorizing exactly what to say
• How pushy tactics and overly strategic questions can actually increase buyer resistance instead of moving someone closer to a decision
• Why the best salesperson is often the one who talks the least and how to base your conversations on deep listening
• The “map” I use for buying conversations: how to understand where someone is now, where they want to go, what’s standing in the way, and whether I can genuinely help them get there
• Why your offer shouldn’t feel like a pitch, but rather the natural next step once you’ve identified the gap and established that you can help
• Why ethical selling sometimes means telling someone you’re not the right fit, and how that honesty can strengthen your sales in the long run

I believe that sales isn’t something we do TO someone, it’s something we do FOR them. Take this episode as your invitation to stop performing and start selling from a place of true giving. If you loved this conversation, I want to hear from you! Leave me a comment on this episode or head over to Instagram @authenticgazzy and let me know your biggest takeaway and how you’ll be implementing it. I’ll see you next Tuesday.

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy

In today’s episode of CEO Sales Sessions, I sit down with Vriti Panwar, who leads private wealth growth at Wealthsimple. With a background in applied economics, mathematics, and wealth management, Vriti helps individuals, families, and business owners navigate investing, financial planning, and long-term wealth strategy. We have an honest, approachable conversation about why so many successful women still feel uncertain about money and how we can build financial confidence and literacy. From automating our savings to organizing our money into clear goals, Vriti shares practical strategies that make wealth building feel simpler and more accessible.

Here’s what we discuss:

• The important difference between earning a high income and consistently building lasting wealth through saving and investing
• Why automating your investments can help you stay disciplined, remove emotion from financial decisions, and benefit from long-term compound growth
• How to use Vriti’s three-bucket system to organize your emergency fund, medium-term financial goals, and long-term investments
• Why women should understand what they own, why they own it, the level of investment risk involved, and the next financial decision they need to make
• How to determine whether self-directed investing is right for you or whether the complexity of your finances calls for support from a financial advisor
• Why understanding Canadian investment accounts, including the TFSA, RRSP, and FHSA, can help you improve your after-tax returns and keep more of your money

After listening, tell me: what is one money move you’re ready to make? DM me your biggest takeaway on Instagram at  @authenticgazzy and share this episode with a woman in your circle who is ready to build more financial confidence. I’ll see you next week.

Connect with Wealthsimple
Connect with Vriti

Gazzy’s Links:
Website: https://www.authenticgazzy.com
Instagram: https://www.instagram.com/authenticgazzy
LinkedIn: https://www.linkedin.com/in/authenticgazzy
Youtube: https://www.youtube.com/@AuthenticGazzy
Podcast Youtube: https://www.youtube.com/@GazzyAmin
Tiktok: https://www.tiktok.com/@authenticgazzy