Curveball

Cereal-ising success — setbacks, comebacks and taking risks with Carman’s muesli mogul Carolyn Creswell


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Watching panicked consumers clear the supermarket shelves ignited an idea for Carolyn Creswell.  

If toilet paper was flying off the shelves in aisle eight, would muesli bars in aisle three be the next must-have item? 

The Carman’s founder made the decision to increase her stock holdings in the face of huge uncertainty. 

Will the risky decision pay dividends for the muesli mogul this time? 

Carolyn shares how she’s been batting away curveballs her whole life, including a major health scare and now running her company from home – under lockdown.  

Curveball is the show where leaders are honest about their darkest moments. 

We take you inside a company at a pivotal moment while the brightest bosses navigate their biggest challenges, and share tips with you on how to thrive in challenging times. 

We love hearing your stories. How have you adapted on the fly? Use your phone to record a voice memo and email it to [email protected]  

Keep up to date with Curveball by following @_deadsetstudios on Twitter and @deadsetstudios on instagram. Find out more about the show, and even suggest a guest by going to www.curveballshow.com  

We acknowledge the traditional owners of the land on which this show was made. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

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CurveballBy Deadset Studios

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