CES Tech Talk

The gaming landscape is an ever-changing industry that continues to grow as technology evolves. Today, anyone can be a gamer, from casual mobile gamers to die-hard PC enthusiasts, and adaptive hardware and inclusive game design assist in making this possible. This episode explores the intersection of technology and accessibility in gaming, specifically how it is elevating player experiences and how gaming is not just a pastime, but an evolving economic force. Here’s a sneak peek into how gaming is influencing the world: 

• When it comes to global revenues, the gaming industry is the largest segment of the entertainment industry. At roughly $187 billion globally, it's bigger than the music + movies industries combined. 
• U.S consumers are projected to spend a whopping $50 billion on video game services and software in 2024, a 3% increase from last year. 
• For Gen Z and Gen Alpha, gaming is more than just entertainment; it serves as a platform for shared experiences and emotional connections, shaping their worldview and creating a culture that extends beyond the game itself. 

The Paris 2024 Olympics are set to transform the viewing and advertising experience like never before. As we anticipate the first Games post-Covid, the return of fans to the stands is adding an extra layer of excitement. Both in-person and online, it's shaping up to be the biggest event of the year, and possibly the decade. The game-changing streaming experiences, digital advertising strategies, and captivating storytelling methods will make these games unforgettable.

In this episode: 

Tune in to hear Jenn Creegan, the VP of Global Marketing and Operations at Microsoft Advertising, give an inside look at some major evolutions in AI that are changing the advertising landscape. Learn about the influence of generative AI and conversational ads on consumer behavior and digital marketing, and why sustainability and diversity efforts are key to a successful future.

In this episode:

Understand the impact of Generative AI on consumer behavior.

Uncover the power of conversational ads and digital marketing and learn how to engage your audience in a whole new way.

Discover the sustainability efforts undertaken by tech companies and learn how to integrate sustainable practices into your marketing strategies.

Embrace diversity and inclusion in the technology industry to foster innovation and reach a broader audience.

Hear the Chief Digital and Marketing Officer of L'Oréal unveil their commitment to innovation in the beauty industry. From revolutionary makeup applying technology for those with hand motion disabilities to the deeper meaning of identity formation, this conversation will change the way you see the intersection of beauty and tech. Learn how, amidst evolving technologies, L'Oréal remains dedicated to empowering individuals through beauty.

In this episode:

• Discover the profound impact of digital transformation on the beauty industry and how it's reshaping consumer experiences.
• Uncover the latest advancements in hair dryer technology that are revolutionizing hairstyling and salon experiences.
• Understand the role of technology in shaping individual identities and its influence on beauty preferences and self-expression.

Consumers today are accessing content across a wide variety of devices and platforms - from smart TVs to tablets and everything in between. This fragmentation presents both challenges and opportunities for brands looking to effectively reach target audiences. We learn valuable insights on how Comscore is helping marketers maximize impact by identifying cross-platform consumers and coordinating messaging to them across screens.

In this episode:

• Explore the latest cross-platform consumer consumption trends.
• Learn how to maximize ad reach across screens for a more impactful advertising strategy.
• Uncover the pivotal role of AI in shaping innovative advertising strategies for the future.
• Discover the untapped opportunities in gaming for marketers to connect with a vast, engaged audience.
• Master the art of building trust in digital ad measurement for more reliable and effective campaigns.

How does Vizio keep TV tech entertaining as there are more alternatives than ever helping consumers find a favorite show? The Vizio Group VP of Advertising and Data Sales tells all on how the latest Vizio tech keeps viewers engaged with AI-enabled curated content experiences. Doom scrolling is being made a thing of the past as Vizio machine learning creates a panel of suggested content and ads that speak directly to the consumer.

In this episode: 

• Discover the cutting-edge features of Vizio smart TVs unveiled at CES 2024, revolutionizing the TV viewing experience.
• Unlock the potential of AI optimization in smart televisions, shaping the future of targeted advertising and personalized content delivery.
• Gain insights into Vizio's branded content studio strategies for seamless content integration and audience engagement.
• Delve into the future of TV viewing experience to stay ahead in the ever-evolving television industry.

How does a 130-year-old company shape the future? By shaping the standards of tomorrow. Hear Dr. David Steel, Executive Director of UL Standards and Engagement, break down what UL does to ensure new innovations - from electric vehicles to autonomous tech - meet critical safety standards before coming to market. As David explains, UL brings together over 4,000 volunteers across industries and academia to build consensus around developing voluntary safety protocols, which prevents regulators from outright banning new technologies and stifling innovation.

In this episode: 

• Learn how UL traces its safety mission back to 1894 and the early days of electricity.
• Hear how UL standards help "unlock the promise of innovation safely."
• Discover why diversity and inclusive language matter in upholding universal safety.
• Find out how David's work with the Paralympics also drives UL's mission.

Did you know that your future car might become your second living space? Discover the future of transportation where your vehicle transforms into a personalized entertainment hub while merging safety, sustainability, and urban planning. As autonomous driving systems redefine mobility, automotive leaders like Panasonic are shaping this landscape. Listen in as the Panasonic Automotive Systems of America CTO talks about unexpected challenges and the pivotal role of software in realizing this transformative vision.

In this episode:

• Discover the cutting-edge advancements shaping the future of autonomous driving systems.
• Explore the crucial role of integrating safety-critical components in vehicles for enhanced security and reliability.
• Uncover the potential of augmented reality HUDs (Heads Up Display) in revolutionizing the driving experience and safety measures.
• Gain insights into the evolving landscape of automotive technology and its impact on sustainability.
• Understand the transition towards software-driven development and its implications for the automotive industry.

How much human connection can be created between anonymous users on the web? An entire community’s worth as it turns out. Listen in to hear the Reddit VP of Large Customer Sales discuss how an entire world is communicating on Reddit and fostering genuine connection and engagement.

In this episode: 

• Discover the power of Reddit's community-driven platform for authentic brand engagement.
• Explore how anonymity on Reddit fosters positive user interactions and valuable connections.
• Learn about Reddit's self-regulation through the upvoting system and its impact on content visibility.
• Uncover the latest privacy-focused advertising trends on Reddit and their potential for reaching niche audiences.
• Understand the human connection and problem-solving dynamics that thrive on Reddit's platform.

With their expansive reach, engaging over 95% of households in the US and Canada, Instacart’s VP of Ad Product discusses their latest innovations. Hear about their new AI-powered smart carts, their partnership with Google Shopping, and how they are elevating both the online and in-store shopping experience.

In this episode: 

• Discover Instacart's innovative advertising strategies for increased consumer engagement and brand impact.
• Explore the expanded advertising capabilities that are taking Instacart to the next level in consumer experience.
• Uncover the importance of a seamless consumer experience and its impact on brand loyalty and engagement.
• Gain insights into Instacart's IPO and the future of innovation in the retail industry.