Almost halfway through the 4th season of Jack Daniel's presents Pili, Raúl & La Música, we had the pleasure of interviewing Cesar Gueikian, president of the prestigious Gibson guitar company. In celebratory fashion, this year marks the brand's 120th anniversary! Whether it's reminiscing about vinyl, guitars, and the wonderful Les Paul, the rocky start that shaped his work ethic, or the story of how he came to meet his ultimate musical idol, Cesar took us on a journey through his engaging life in an unmissable interview for this new episode of our Behind The Industry series.