Besides death and taxes, the other sure thing in life is that the devil is indeed in the details when it comes to broadband projects. Today's show takes us behind the scenes of the Urbana-Champaign Big Broadband (UC2B) project to look at several operations key to your community broadband success:

gathering feedback from potential subscribers; pre-launch market education and sales generation; creating effective maps; and on-going research and market analysis.

Our guests offer project management insight and practical advice for those working in the trenches deploying broadband networks, Listeners receive tips they can put to work right away in their projects.

LaEisha Meaderds, Program Coordinator, led canvassing and outreach efforts to support construction and customer acquisition.

Dr. Maryalice Wu, Director of the ATLAS survey research service, led neighborhood level data collection, identified low Internet adoption areas and tracks Internet trends in these areas.

Shavion Scott, Program Specialist, with the Graduate School of Library and Information Science provided GIS & fiber management for UC2B's canvassing and construction efforts.