Building businesses takes tenacity and a whole lot of passion. StubHub and Stitcher are pioneers in their industries, but how did they start? In this episode, Noah Shanok, founder of Stitcher and one of the original members of the StubHub team, shares his captivating journey from trader to impresario. He shares the challenges and triumphs of an inspiring career.

Branding can become complex, especially for multi-dimensional or abstract organizations that have a lot to say. In order to concisely convey what a brand stands for, what it does, and why its different, marketers and branding agencies alike must figure out how to get simple. In this week’s One Big Idea, Bill discusses how brands can simplify their message and harness a core idea to differentiate and deliver effective, meaningful communications to their audiences.

What is it like to manage the Snoopy brand? To be at DoubleClick in the early days? To wade through the depth of Ben Franklin Technology Partners and simplify its message? Jason Bannon answers these questions in our latest episode and reflects on his career as a ‘branding troubadour'.

Much has been written about the customer experience — or ‘journey.’ In this episode, Bill discusses why the customer journey is essential to fostering brand advocacy and also why some corporate structures and/or attitudes hold brands back.

Anthony Bucci is the Co-Founder and CEO of RevZilla, a leading  e-commerce company specializing in motorsports and motorcycle accessories. In this episode, he shares with us his fascinating and inspiring journey from enthusiast to immensely successful business leader and brand builder. Anthony’s insight affirms many of the brand principles that we examine in prior episodes and is delivered in a very entertaining way. If you enjoy our podcast, please subscribe and leave us a review!

For marketers, success hinges upon making connection with the consumer. No matter what market, product, service, or story, we must understand and, above all, respect the consumer. In this episode, Bill examines how respect builds brand authenticity, shapes brand strategy, and delivers results in the real world. 

Creative expression is the vessel to communicate a brand’s essence. In this episode, we host Jordan Goldenberg, Creative Director of Finch Brands, to celebrate his tenure and share his unique insight in supporting brand strategy and delivering real-world results through creative execution. If you enjoy our podcast, please subscribe and leave us a rating!

Every organization, large or small, needs a guiding light – a 'North Star' that defines the collective purpose. A clear vision documents your ‘why,' providing inspiration and clarity. In this episode, Bill details the core components of a strong vision statement and demonstrates the value of vision in long-term brand building.

Commerce is downstream from culture — and emerging cultural values presage what gets bought and how. In this episode, Bill provides several examples of how brands can anticipate or capture changes in the culture to promote brand relevance and success.

Joanna Cline is the Chief Marketing Office of Fathead, the fast-growth company that made its name in life-sized wall decals of professional athletes. Today’s Fathead is so much more, and Joanna shares an insider perspective on the company’s growth, future, and her own journey to the C-suite. If you enjoy our podcast, please subscribe and leave us a review!