Business leaders come from all backgrounds and departments — with many having experience in a sales role. In this week’s episode, Bill discusses the benefit of having a sales background in one’s career as preparation for our industry and beyond. If you like our podcast, please subscribe and leave us a rating!

In this week’s episode, we turn the tables and interview the man behind the microphone at Real-World Branding. Bill details his professional background, explains the key trends he sees shaping the branding world, and provides insight into what it means to be a real-world branding agency. If you like our podcast, please subscribe and leave us a rating!

From hidden fees and cramped conditions to inconsiderate staff

The use of branded destinations and experiential marketing is becoming a core strategy as brands look to make lasting connections with consumers. In this episode, we host John Kasman, VP of PGAV Destinations, a leading destination design firm working with some of the world’s biggest brands to bring life changing experiences to their customers. We discuss the elements of successful brand destinations, how brands begin to think about experiential marketing, and how to weave the brand into every aspect of a destination. If you like our podcast, please subscribe and leave us a rating!

In this week’s episode, Bill takes an introspective look at some global brand strategies that have worked and others that have missed the mark to emphasize what one must consider as brands expand into global markets. If you like our podcast, please subscribe and leave us a rating!

Rhode Island’s recent branding campaign has caused an uproar on social media and beyond. In this episode, Bill discusses brand strategy’s role in informing creative expression — and the perils of separating the two. If you like our podcast, please subscribe and leave us a rating!

What makes a brand iconic? And how can brands at that level embrace their heritage while expanding innovation. Ana Kornegay, Brand Director of Jack Daniels Craft and Luxury, details what it takes to balance and grow a long-standing, iconic brand in an ever-changing market. If you like our podcast, please subscribe and leave us a rating!

Many sales-driven organizations tend to overlook the supportive role the brand can play in assisting the sales force. In this week’s episode, Bill discusses the complementary role and value of brand marketing as a companion to selling efforts. If you like our podcast, please subscribe and leave us a rating!

Matt Hoffman is the Founder and CEO of Bleacher Creatures, maker of uniquely true-to-life plush figures of the greatest athletes and entertainment icons. In this episode, Matt details the twists and turns that have taken him from playing in a band to launching a successful brand. Learn how he channeled his passion into his business to realize the dream of seeing ‘Chase Utley as a Muppet’ and helping Pope Francis ‘find himself’. Ripe with insights and advice, Matt’s entrepreneur journey is exciting, educational, and entertaining. If you like our podcast, please subscribe and leave us a rating!

In this week’s episode, Bill examines the differences between a brand refresh and a fundamental rebranding, as well as the reasons why a rebrand may or may not be right for an organization. If you like our podcast, please subscribe and leave us a rating!