Reeling from struggling earnings and loss of market share, GNC announced a “One New GNC” rebranding initiative, will it be enough to pull the brand out of its slump? If you like our podcast, please subscribe and leave us a rating!

Much has been made of the NFL’s early season ratings drop and subsequent recovery, with explanations ranging from the situational to the fundamental. We take a look at the state of the NFL's brand and how cultural trends are shaping the future of the league. If you like our podcast, please subscribe and leave us a rating!

With less than 2 weeks until election day in the US, we take a look at the role and effectiveness of campaign slogans across the years. With unique insight provided by the glimpse into the Clinton campaign and the road to the final slogan, we take a nonpartisan look at branding presidential candidates. If you like our podcast, please subscribe and leave us a rating!

As the company and business model evolves, MetLife recently debuted a new brand identity - the first major marketing change for the life insurance company in 30 years. With the rebrand, MetLife has chosen to part ways with Snoopy and the Peanuts gang. At a time when the Peanuts brand is surging after a renaissance, what does this move mean as the brand moves forward? In this week's episode, Bill provides comment on the rebrand and decision to drop Snoopy. If you like our podcast, please subscribe and leave us a rating!

In this week's episode, we host Chris Cera, Founder and CEO of Arcweb Technologies, a digital product design company. He shares his insights on the role of the brand in custom software solutions and app development. If you like our podcast, please subscribe and leave us a rating!

In this week's episode, Bill examines the factors that are critical to deciding whether or not a tagline is appropriate for a brand. If you like our podcast, please subscribe and leave us a rating!

In this week's episode, we host Michell Reichgut, Founder and CEO of Jun Group. With over two decades of applied experience, Mitchell explains how advancements in mobile and digital media are transforming the way brands communicate with consumers. If you like our podcast, please subscribe and leave us a rating!

In this episode, we host Elisa Padilla, CMO of Brooklyn Sports and Entertainment. An accomplished media professional and sports marketer, she walks us through the intricacies of the Brooklyn Nets' rebranding process the team moved from New Jersey. If you like our podcast, please subscribe and leave us a rating!

In this week's episode, we use Starbucks' recent change in uniform policy to consider the role of visual consistency in brand personality. If you like our podcast, please subscribe and leave us a rating!

In this episode, we host Agata Clevenger, whose impressive career includes leadership roles at both Davids Bridal and Destination Maternity. We take a look at how branding helps companies succeed in fixed categories with short consumption cycles. If you like our podcast, please subscribe and leave us a rating!