In this week's episode, Bill details the role of target market feedback in developing creative brand elements, with a focus on when and how to test creative designs with consumers. If you like our podcast, please subscribe and leave us a rating!

In this episode, we examine the role of licensing and consumer products in brand growth. Donna Goldsmith, SVP of Consumer Products, Partnerships and International Event Licensing at Tough Mudder, reviews lessons learned across brands including the NBA and WWE. If you like our podcast, please subscribe and leave us a rating.

In this week's episode, Eric Sugalski speaks about the recent rebranding process that took his company from Boston Device Development to Smithwise. We examine the nuances of rebranding in practice and discuss best practices. If you like our podcast, please subscribe and leave us a rating!

In this week's episode, Carter Weiss and Frank Lin of Silas Capital explain how they leverage strong brands and storytelling to grow the businesses in which they invest. If you like our podcast, please subscribe and leave us a rating!

We host Deborah Fine, who's successful career in building and managing brand-first organizations including PINK, Avon, and Modell's Sporting Goods. In this episode, we look at how omnichannel marketing is changing the way brands communicate with consumers. If you like out podcast, please subscribe and leave us a rating!

In this week’s episode, we sit down with Josh Rosen, VP of Brand Strategy at Finch Brands and master of all things digital, to review Mary Meeker’s annual Internet Trends Report. Among the trends she highlights, we cover those that are most pertinent to brands and businesses including, the rise of voice search, increasing movement back to brick and mortar, consumer device preferences, and many others. If you like our podcast, please subscribe and leave us a rating!

In this Bonus episode, Bill reflects on the life and legacy of the late Muhammad Ali through a brand and marketing lens. If you like our podcast, please subscribe and leave us a rating!

Ray Carballada, a media, content, and advertising executive, shares the ways that content is shaping how brands communicate and shares insight into what the future of content may look like. If you like our podcast, please subscribe and leave us a rating!

Lifestyle brand – an unescapable buzzword that it seems everyone from apparel brands to consumables are seeking to become – but what does it really mean? In this week’s episode, Bill examines the two critical components of what it takes to be a true lifestyle brand and looks at classic examples of lifestyle brands across categories. If you like our podcast, please subscribe and leave us a rating!

In this week’s episode, we host Sarah Van Aken, President and COO of Kathy Davis Studios. She shares her experience across industries such as fashion, real estate, and most recently at Kathy Davis Studios, to explain how companies move beyond the product to become a lifestyle brand. If you like our podcast, please subscribe and leave us a rating!