No matter what, you always have accounts that deserve more attention. 

Most of the time, it's because standard markets don't have the time or appetite for that class of business. 

Often times that class is justifiably riskier and extra caution should be taken. 

However, that doesn't mean they need to tolerate a below-average exchange when it comes to finding coverage. 

Laura Allen, RPS Southeast Region Vice President, talks about the challenges and opportunities you face targeting small and midsize contractors. 

It's the one commercial account you hate to love to write. 

There's a certain level of "flying by the seat of your pants" that's built into a contractor's operation guidelines. 

Which makes providing them insurance coverage a little more nerve-wracking than necessary.

However, the faster you can move to keep up with them, the better your chances get. 

Brendan Hanley, Director Binding P&C Product Line Leadership at Markel, talks about all the things you can do to increase your speed limit and success rate. 

Sometimes it's easy to miss when it's the last thing that needs to get done. 

Of course, no one tries to dial up the ambiguity to create a major legal liability... 

But, when it comes to serious, more complex claims, there is a decent chance that's exactly what will happen. 

The best part is most of it can all be avoided if you stop and add one or two checks and balances to the process. 

Jim Skarsynski, Chairman at Skarsynski, Marick & Black LLP, talks about why you might want to think twice before adding anything extra to a policy. 

It's easy to get distracted by what you think is missing from your agency. 

It's even easier to allow those distractions to turn into excuses that justify maintaining the status quo. 

When in reality, there's an entire dimension of maximization you haven't accessed inside your current tools. 

But how beneficial would it be to develop super abilities with fairly common technology?

Toni Jones, Vice President of Transportation Marketing at Palomar Insurance, talks about how she makes the most out of everyday situations.  

The transition to selling more commercial accounts is often easier said than done. 

At some point, almost every personal lines focused agent has stated their desire to diversify their book. 

More often than not, the status quo prevails, and business continues as usual. 

What if you were just missing a few simple steps to finally make a meaningful transition into that commercial space?

Jared Bellmund, Managing Partner at ALLCHOICE Insurance, talks about the route he took to leave his personal lines beginnings behind.

If it's available why not do everything you can to take it? 

Maybe the only thing standing in your way is knowing what questions to ask. 

Most of the time, it's not even the quality of the question that is the problem; it's simply having the courage to ask in the first place. 

When you do, your agency is open to an entirely different level of progress. 

Ashley DeCarteret, President of Harbor Brenn Insurance Agency, talks about her journey finding those answers. 

You could create too much separation in your customer experience if you're not careful. 

Even with the best intentions, it's easy to get lost behind automation buildup and fancy insurance lingo. 

All of which reduce your reliability to the people you need to feel related to the most. 

Sometimes less is more and a simple stream of curiosity is all you need to keep the relationship growing. 

Luis Leal, Owner of Leal Insurance Services, talks about how he's tried hard to make sure he's as close to his clients as needed. 

You might not realize it, but the insurance industry is a secret to a lot of people. 

Unless you were born into it, there's a good chance you've never considered it a viable career option. 

Which is even wilder considering the massive upside compared to the relatively low barrier to entry. 

It appears, little by little, the secret is getting out and, hopefully, soon will consist of many more diverse layers. 

Phyllis Brumfield, Owner of Brumfield Insurance Agency, talks about the mixture of talent she wants to attract to the industry. 

This is one of those special situations where one plus one might actually equal three. 

It doesn't matter how many great people you bring into your agency if you can't train them to stay. 

Your ability to transfer knowledge also greatly impacts how far outside the industry you can look. 

When both of these skills function together at a high level is when you truly unlock your full potential. 

Nikki Brandt, Owner of NB Talent, talks about the people she has helped find success in our industry. 

If you're always ahead of the curve it's hard to get left behind. 

Of course, getting and staying ahead of any curve is much easier said than done.

But with countless opportunities flooding the market your chances of separating from the pack have never been better. 

Mix in having access to more detailed insights across the industry and you have a highly potent combination.  

Mark Geoghegan, Host of "The Voice of Insurance" podcast, talks about the quality of information you have to attack new coverages.