Change isn’t hard — inconsistent change is hard. In Change That Sticks, Brad breaks down why most transformations collapse after the first burst of motivation and how high performers build change that actually lasts. This episode dives into the six‑step framework that locks new behaviors into your identity instead of letting them fade into old habits.

Brad explores the mechanics behind commitment, friction, and follow‑through, showing how your brain responds to structure, clarity, and repetition. You’ll learn how to identify the exact behavior that needs to shift, design an environment that supports it, and build a feedback loop that keeps you moving forward even when discipline dips.

If you’re ready to stop starting over and finally create change that becomes part of who you are, Change That Sticks gives you the blueprint for transformation that doesn’t break under pressure.