Change Your Filter

Dr. Chris Lovejoy went from physician to AI engineer, and in this episode of Change Your Filter, he shares how AI is reshaping industries … including the trades.

He and his team at Anterior are helping build the next generation of eCommerce across multiple industries, especially home services, powered by smarter search, guided buying experiences, and the rise of agentic commerce.

In this episode, we also get into where AI is already driving change, where humans still have the advantage, and what contractors, owners, and teams need to know as home services moves into an AI-driven future.

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Chris Halligan joins Change Your Filter for a wide-ranging conversation on startups, sales, leadership, entrepreneurship, and what really creates enterprise value.

From helping build Payzer into a $250M exit to breaking down how great operators think about go-to-market, hiring, pricing, metrics, and AI, Chris shares the kind of insight most founders learn the hard way.

This episode dives into:
✅ The “submarine vs. helicopter” phases of a career
✅ What actually drives sales performance
✅ Why most teams track the wrong metrics
✅ How AI is changing software, selling, and competitive moats
✅ What today’s founders and young professionals need to understand to win

If you’re a founder, operator, salesperson, or entrepreneur trying to build something meaningful, this episode is packed with hard-earned wisdom.

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What if the “right” move in HVAC was the one most contractors refuse to do?

Derek Cole (Simmons One Hour, NC) was diagnosed with multiple sclerosis at 31, and still built one of the most consistent growth stories in the industry, earning One Hour Franchisee of the Year out of 400+ franchisees.

In the Season 3 premiere of Change Your Filter, Derek and Paul Redman get into the real playbook:

✅  Why Derek believes customers aren’t listening until they know the price
✅  What happened when he put pricing online (and what he didn’t lose)
✅  How a rural market with long “windshield time” can still win big
✅  The systems that create trust: reviews, standards, response, and communication
✅  His content strategy (thousands of posts) and why “answering questions” beats marketing tricks
✅  The AI twist: “Derek AI” trained on 900,000+ words of content to help customers and employees instantly
✅  The leadership mindset that keeps him moving forward through MS: next rep, next play

Watch now and tell us this: Are you team “pricing online” or team “keep it hidden”?

eCommerce for Contractors ... Learn More.

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Join us for an exclusive listen to Tall Paul’s presentation at Lennox Live Las Vegas 2025. As a seasoned Lennox Preferred Marketing Partner, Paul shares key updates on the Premier Dealer Program in partnership with Contractor Commerce, the rising influence of e-commerce in HVAC, and how to grow your home services business in today’s digital landscape. 

In this episode, Paul breaks down how tools like instant system estimates and online filter sales can help meet modern customer expectations and fuel measurable business growth. Plus, hear directly from industry leaders using the Contractor Commerce AI platform on why integrating eCommerce isn’t just a trend—it’s a must for 2025 and beyond.

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In our third episode of Season 2, John Caruthers walks us through the experience of building Best Virginia Heating & Cooling. You’ll get hear Tall Paul Paul & John discuss how John got his start in the trades, the complicated process of buying & building Best Virginia Heating and Cooling, and what’s currently happening in the business right now.

All of our episodes are now on YouTube!
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In episode 2 of season 2, we sat down with the VP of Business Development at Service 1st Financial, Tom Towe. In this episode, Thomas & Paul delve into the inefficiencies of the buying process within the HVAC industry, and the proactive measures taken by Service 1st Financial and Contractor Commerce to address these challenges. Get ready to discover valuable insights on innovative strategies and initiatives aimed at streamlining the buying process in the HVAC industry!

You can now watch our episodes on YouTube!

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In our first episode of Season 2, we had the pleasure of sitting down with Dan Friesen, a training and development guru. Today, you can find him as the Owner and Team Lead of Charlton & Hill Home Services and the VP of Training at P1 Service Group.

This is a jam-packed episode, with tons of insight into both personal & professional aspects of life. Dan and Paul dive into several topics including exiting/selling a home service business, the significance of relationships, human preoccupation with outcomes, discovering a personal mission, and much more.

You can now WATCH our episodes on YouTube! https://www.youtube.com/@contractorcommerce
Looking to connect with us? @HVACPodcast across all platforms!
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In episode 25 of Change Your Filter, we share part 2 of our interview with Jonathan, where we dive deep into SearchLight, and where data analysis & CRM technology is headed for our industry. 

Learn more and read Jon's blog: https://thedatadriventrades.substack.com/
You can now WATCH our episodes on YouTube! 
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In episode 24 of Change Your Filter, we sit down with the founder of SmartAC.com, Josh Teekell, to learn about "Smart Maintenance" and where we can expect the home services industry to head in the future.

You can now WATCH our episodes on YouTube! 
Looking to connect with us? @HVACPodcast across all platforms.