CHANGEABILITY with Julian Mather

Eric Langhoff is the Producer of video and event production at a Fortune 100 company. An Addy award-winning digital marketing creator and accomplished audio/visual producer with 9+ years of experience in the media industry. Eric has worked in roles ranging from live audio and event production to broadcast television, commercial production and motion design. 

We discuss....

What type of video do you make? for what type of clients?

How to Reduce Costs of Animated Explainer Videos

Ideas for Planning a Video Strategy

How Many Seconds Before Viewers Abandon Your Video. Do You Know?

How To Get More Content Into a Shorter Video

How To Write a Script For Teleprompters

Video Is Growing - Don’t Get Left Behind

Supporting Your Staff To Make DIY Videos

What type of video do you make? for what type of clients?

What’s the average budget for videos you work on?

What does a client get for that investment?

Are clients surprised at how much video production costs?

Where do they typically try to cut costs? What do they think they can do without?

What are typical client concerns and what are the typical questions clients ask?

What are common worries that they might have?

If you could pre-educate clients before a shoot, what would you tell them?

Where is money typically wasted by a client and what could they do to reduce production costs?

What’s one thing a client can do that will save them money?

Your thoughts about employee-generated video?

Is there video production you would rather employees DIY?

What is a Video centre of excellence?

Teleprompters? Benefits and disadvantages?

Do you see video production changing?

You can connect with Eric on Linkedin

https://www.linkedin.com/in/ericlanghoff/

Former Corporate Communications Specialist Sally Prosser now has a TikTok channel with 330K followers and closing on 4 million likes.

We talk about…

Is Covid Making Some Journalists Walk Away

Introverts or Extroverts. Who are The Best Video Presenters

Professional Content Does Work on TikTok

Get Your Motives Clear When Making TikTok Videos

How Many Seconds To Grab Attention on TikTok

Use TikTok Videos as a Tool To Refine Your Message

What Are the Perfect First Words For TikTok Videos

Why Perfection Doesn’t Work on TikTok

Dealing With Haters On TikTok Videos

Being a Journalist Toughens You Up For TikTok Videos

Can a Large Organisation Make TikTok Videos

Authenticity is Non-Negotiable on Videos

How To Feel Comfortable In Front of a Video Camera

Why Making Corporate Videos Can Feel Wrong

How To Get People to Act Naturally On Videos

What Are the Right or Wrong Things To Say On Video

You Don’t Have To Extroverted To Be Good On Camera

What works on TikTok?

What doesn’t work on TikTok?

You can connect with Sally at her website

https://www.sallyprosser.com.au/

on TikTok

https://www.tiktok.com/@sallyprosservoice

and on Linkedin

https://www.linkedin.com/in/sally-prosser/

In Feb 2020, Lena Sesardic quit her job as an innovation lab product manager and started her entrepreneurial journey with a key feature that she shared this journey transparently.

Lena recognised the power of video to showcase transparency on the way to building a personal brand.

Why? As Lena (that's Jenna with an 'L') people LOVE transparent people. They’re just scared to do it themselves. What she has learned is transparency = a competitive advantage.

We discuss…

The Power of Just Showing Up Honestly On Video

Get Into A Habit Of Watching Yourself Back On Video

The Awkward Truth About Making Social Media Videos

Differentiate Yourself From The Video Herd

It’s Not Always About You in Your  Videos

Removing Pauses In Videos. Does It Matter?

How Many Takes Do Video Pros Make When Recording?

Is Choosing The Right Equipment Stopping You Making Videos?

Why did you become a corporate escapee?

What are differences between corporate life and that of the solo-preneur?

What role do you see video playing in your journey?

What would you do on video now that you would never dream of doing in the corporate sphere?

What’s the power of just ‘showing up’ on video to an audience that is hesitant about video?

You can connect with Lena 

on Linkedin

https://www.linkedin.com/in/lenasesardic/

and Lena Sesardic’s website

https://www.lenasesardic.com/

David Macciocca is the founder and CEO of the world's fastest-growing employer branding tech startup, VideoMyJob. His app gives talent acquisition, staffing recruiters and hiring managers the tools to beautifully and quickly create, edit, share and track branded video content, all from your smartphone. We are inspiring people to connect.

We discuss...

What have you learned about people through your software? How have you evolved it to accommodate people’s behaviour?

Are professionals at a disadvantage if they don’t learn basic video skills?

Brand Compliance Can Be a Barrier To User-Generated Videos in Large Organisations

Allow Your Teams Time To Get Comfortable With Video Before Publishing

Are Personalised Video Messages Effective?

Start Small to Get Bigger Results When Implementing Videos Across Teams

Smartphones are an interim technology. What’s next?

Connect With David Macciocca at

https://www.linkedin.com/in/videojobads/

Manish Bundhun is a C Suite Executive at Rogers, a corporation based in Mauritius.

Manish understands the growing role video will play across business and rather than just talking about it, he has confronted his own very human fears about being in front of the camera.

We talk about..

Getting clear on what video communication is

How Manish became better at video by helping his sons make Youtube videos.

How Manish overcame his fears of presenting on video, including joining Toastmasters.

You can connect with Manish on Linkedin https://www.linkedin.com/in/bundhun/

Chris Bogue spent a decade in B2B sales for tech companies until he realised that video gave you an advantage over other sales specialists who relied on only phone and email outreach.

He then discovered that adding a mix of authenticity and humour - something Chris hones with his skills at sketch comedy and improv theatre - is perfect for getting and holding your viewer's attention long enough to plants the seeds for the longer relationships required to sell effectively.

Then Chris discovered that he could coach other sales team members to create a handful of key videos they could use throughout their sales process.

We discuss…

The 2 Things That Stop You Making Videos - Stage Fright and Writers Block

A Simple Video Process Might Be All You Need To Implement Video Into Your Business

20-Year-Olds on Sales Teams Are Comfortable On Camera Already. Why Are You Under Utilising Them?

How to Personalise Your Mass Outreach Videos

How mental health professionals can improve their websites with just one compelling video

Making entertaining videos with a simple but well thought out script

If you want to connect with Chris…

https://christopherbogue.com/

https://www.linkedin.com/in/chris-bogue/

Leanne Hughes came out of the corporate world and reinvented herself as an international facilitator and podcaster. Part go her journey of reinvention has been to embrace video where ever she can.

We talk about…

Even experienced video presenters need a boost to their video confidence so it’s not just you

A unique problem extroverts face when creating videos

Every video presenter and podcaster has to keep improving their presentation skills

Will This Work On Video - just ask yourself this question

How Video Proposals Can Land You More Gigs

What Videos Work Well On Linkedin

Don’t Smile Much? It’s a Video Skill You Can Learn

The Surprise Benefit To You From Posting Videos

You’ve Got More To Say On Video Than You Think

The Vanilla Problem on Video

Translate Industry Jargon and Become a Video Content Curator

Don’t Treat Your Viewers Like One of the Herd on Video

You can connect with Leanne Hughes at https://www.firsttimefacilitator.com/

and connect on Linkedin https://www.linkedin.com/in/leannehughes/

How To Look Professional on Video Sales Calls with Garren Parkins and Julian Mather 

You deserve to be judged & valued for what you're worth, not where you are. So says Garren Parkins, a video presentation coach for sales professionals. We used to jump in our cars and drive to the office. Now, thanks to Covid, many sales representatives find themselves working from the home office. But what does your home office say about you? What does your background say about your company?

In this episode, we talk about the importance of first impressions.

We discuss the realities of brand compliance.

Picture Quality or Sound Quality - Which is More Important For Your Business Videos

Is Your Webcam Quality Hurting Your Professionalism On Your Business Videos

Don't Overcomplicate The Video Experience - a Tip for Sales Professionals

Imperfection Matters In Your Videos - How To Be Authentic

Does Your Sales Team Need To Upgrade Computers To Implement Video

Attract Better Clients With Well Presented Sales Videos

Can Sales Videos From The Home Office Damage Your Brand

The Zoom Honeymoon Is Over - Time To Level Up Your Video Game

Are You Taking Advantage Of Video Before Everyone Else Does

Why Sales Reps Should Use Video Right Now

You can connect with Garren on Linkedin.

https://www.linkedin.com/in/garrenparkins/

Look into Garren’s complete office video solution called Deskrig

https://deskrig.com/

Video plays an enormously important role in attracting quality new hires to your business.

But, as Mark Puncher, CEO of Employer Branding Australia, it is more important to show them that at times, you might not be the best place to work. That your business might drop the ball now and then. That your people are above all, human. That you are fallible. As he describes it, wonderfully imperfect.

The time for representing your business to future employees as the polished facade of perfection is gone. That’s just not how real life works and we all know it. To make perfect videos where not a wrong word is spoken, where no hair is not out of place, where you don’t blink enough, where you look and sound like a politician staying on script is to be out of touch with what the market is asking for.

Authentic videos do not mean unprofessional videos. Authentic videos are carefully created using skilled directors who nurture staff - who for many it is their first time in front of the camera - to help them tap into their empathy and vulnerability so they come across as real. This is who I am. This is what we believe. This is what we stand for. Want to be part of what we do?

This is a great quote from Employer Branding Australia’s website: “there aren’t two versions of me. I am who I am, I say what I mean and ask the same of others.”

We explore….

How important is video to creating your employer brand?

Authentic video vs glossy corporate nonsense videos

How Authentic Should I Be On Video?

What Stops Your Staff Being Authentic On Video and What To Do To Help Them

Is Your Business Story Out of Date for Modern Video Audiences?

How To Get Better Quality Job Applications Using Video

How To Get Staff To Feel Comfortable In Front of a Video Camera

How To Interview Staff On Video To Tell Your Business's Story

Why Being An Instagram Influencer May Make You A Bad Video Presenter

Does Impostor Syndrome Stop You Making Your Own Videos

A Trick To Get Comfortable In Front of a Video Camera

A Trick To Give Your Videos A Human Touch

What’s the difference between Employer Branding vs EVP (employee value proposition)?

Your employer brand lives mainly with your current and past people, and your target talent audiences - it’s about how they think and feel about you as a prospective or current employer, and how that makes them behave.

Your EVP (employee value proposition) is much more under your control. It’s your talent offer or ‘people deal’ in a nutshell. Beware though - you can say pretty much what you like in your EVP but if it’s more aspiration than reality, you’ll quickly be found out. Put another way, if you just talk the talk and don’t walk the walk - you’ll get found out. Integrity, trust, reputation are important online currencies. Be careful with them.

Employer Branding Australia website https://www.employerbrandingaustralia.com/

Connect with Mark Puncher on Linkedin https://www.linkedin.com/in/markpuncher/

Nicholas King has been in sales for over 20 years. He started on the telephone and now uses video throughout his sales processes.

We discuss what are the advantages of video for sales teams and what's stopping sales teams using video at the individual level, the team level and the departmental level within an organisation.

We discuss...

Using Video In The Sales Process - The Interview Video

Is there a new role for a CVO - a Chief Video Officer?

What's Stopping Sales Teams Using Video?

How To Accelerate Sales Team Adoption of Video

Will I Be Judged By Others If I Appear On Work Videos?

How Can Managers Build Confidence In Sales Teams To Encourage Using Video

Why Managers Should Provide Video Guidelines For Sales Teams

Is A Crisis Of Identity Stopping You Making Videos?

How To Make Video Presenting Feel Less Scary

Is Video More Than A New Business Skill, Is It An Essential Life Skill For You and Your Children

How To Be Authentic On Video

Who Controls Video Across The Value Chain Of A Customer

You can connect with Nic on Linkedin https://www.linkedin.com/in/nicholasking/