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Some of the country’s biggest advertisers are balking at the new Twitter under Elon Musk. A recent report from Media Matters for America found at least half of Twitter’s 100 biggest advertisers have either announced they will stop running ads on the platform or just seem to be stopping more quietly. But not all businesses can easily walk away. Take sex workers. A recent survey from the website Sex Work CEO shows that Twitter is incredibly important for adult content creators, helping them connect with fans, find new ones and promote their legal businesses. Marketplace’s Kimberly Adams speaks with MelRose Michaels, the founder of Sex Work CEO. Michaels explained how adult content creators are responding to all the recent changes at Twitter.
By Marketplace4.5
12471,247 ratings
Some of the country’s biggest advertisers are balking at the new Twitter under Elon Musk. A recent report from Media Matters for America found at least half of Twitter’s 100 biggest advertisers have either announced they will stop running ads on the platform or just seem to be stopping more quietly. But not all businesses can easily walk away. Take sex workers. A recent survey from the website Sex Work CEO shows that Twitter is incredibly important for adult content creators, helping them connect with fans, find new ones and promote their legal businesses. Marketplace’s Kimberly Adams speaks with MelRose Michaels, the founder of Sex Work CEO. Michaels explained how adult content creators are responding to all the recent changes at Twitter.

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