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Kane and Ash discuss the evolution of a podcast in this episode. With their extensive experience working with numerous podcast clients over the years, they have identified common changes that hosts often make before and after launch, and even years down the line. Through discussion and examples covering various topics such as sponsorships and guest interviews, Ash and Kane provide valuable insights to help you avoid making the same mistakes and what to do instead before you start.

KEY TAKEAWAYS

• Even if you plan on always recording in a studio, it can be a good idea to have a set-up at home that works and you are comfortable with for the times life gets in the way.
• If you aren’t marketing your podcast well, you can struggle to find high-quality guests in later episodes. If you market well, getting future guests should be simple and easy.
• As you establish your podcast, you will start to rely less on things such as scripting episodes and guest prep calls which can make everything feel more authentic.
• Sponsorships aren’t the only way to make money from a podcast, you can monetise your audience quickly and to a high value when you curate your podcast to be a marketing funnel for your own product(s).
• A bank of content helps you remain consistent. Have at least four episodes recorded in your bank and as you use an episode, replace it.
• It’s better to have less frequency but remain consistent. Ensure you can commit to the frequency of episodes from the get go.

BEST MOMENTS

"Things change and you experience new things and you see what works and what doesn’t”

“The digital footprint does the work”

“Amazing things happen when you do the doing rather than the planning”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]