Waste not, want not, as the saying goes.

Rob Pascoe has made it a life mission.

The recycling movement that began in the 1970s and '80s has evolved into the concept of a circular economy today, where products are designed to be reused, repaired and recycled.

Before the notion of a circular economy was widely understood, Rob left a marketing career behind to set up Closed Loop — a pioneer in solutions to meet the circular challenge.

Guest: Rob Pascoe, founder and managing director of Closed Loop