Changing Channels

Changing Channels

By Larry WalshBusiness
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Changing Channels episodes

  • Episode 43: Changing Channels: The Rise of Automated Marketplaces in B2B Sales
    Consumerization is no longer just a retail thing, as businesses increasingly source IT products through automated channels and marketplaces like Amazon and Alibaba. In a new research paper titled "Strategies for Engaging Automated Digital Sales Channels," The 2112 Group is taking a hard look at how this shift toward automated digital sales will roil traditional two-tier channels and force new relationships between vendors and partners. In this special episode of POD2112, Research VP Chris Gonsalves talks with the paper's author, 2112 CEO and Chief Analyst Larry Walsh, about ADS's potential impact on the existing channel and vendor go-to-market models, and how vendors should plan for this disruptive but potentially lucrative trend.
    31 min
  • Episode 42: NINJIO’s Zack Schuler on Digestible Security Awareness Training
    Security breaches are nearly a daily occurrence. Blaming hackers and foreign agents for hacking is easy, but the reality is that end users are largely responsible. Security policy violations, poor user practices, and outright carelessness are the root causes of most computer security incidents. Some think security awareness training is the solution, but this approach often fails because the materials and programs are unrelatable and poorly executed. Former managed services entrepreneur Zack Schuler saw the need for a better approach and started NINJIO, a firm that produces relatable, actionable security awareness content. Schuler joins Pod2112 to discuss how innovative approaches to security awareness training can yield better results.
    22 min
  • Episode 41: Management Expert Tom Peters on ‘The Excellence Dividend’

    Management guru Tom Peters spent the past five decades studying operational effectiveness in public and private organizations around the world. He rose to fame with his first book, “In Search of Excellence,” in which he first posited the notion that the pursuit of excellence is an underlying attribute in successful organizations. In his new book, “The Excellence Dividend,” Peters tells readers to try more things, screw more things up, hang out with more interesting people, and – above all – not settle for anything less than excellence. Peters joins Pod2112 to talk about “The Excellence Dividend,” why soft skills are more important in business than hard skills, why execution is more important than analysis, and how managers and companies need to slow down to truly reach their potential for excellence.

    39 min
  • Episode 40: SAP’s Rodolpho Cardenuto on Creating Frictionless Partnerships

    Channel chiefs often talk about improving “ease of doing business” between vendors and partners. Making things easier means sales will flow faster, followed by more revenue that benefits vendors and partners alike. However, the systems, processes and policies in channel programs create a labyrinth of complexity for partners. The more time partners spend navigating vendor systems and complying with policies, the less time they spend working with customers and generating sales. Rodolpho Cardenuto, president of SAP’s Global Partner Operations, believes creating frictionless partnerships is a necessity to ensure vendors and their partners are able to keep pace in meeting market needs and expectations. Cardenuto joins Pod2112 to talk about what it means to create and maintain frictionless channel programs.

    20 min
  • Episode 39: Continuum’s Michael George on Managed Services Staying Power

    Managed services is a mainstay in partner business models. 018 Channel Forecast Report, partners now generate more revenue from managed services than they do from hardware and software sales. And, aside from professional services, managed services is the second highest source of profit. With their scalable capacity and recurring revenue models, managed services generate net margins up to 40 percent. 2112’s Channel Chief Outlook survey found 39 percent of vendors believe the majority of their revenue will come from managed services providers by 2023. Michael George, CEO of managed services enabler Continuum, believes the managed services model continues to thrive because it solves many challenges, including closing the gap on talent, resources and security issues. George joins Pod2112 to talk about the staying power managed services in an increasingly complex world.

    16 min
  • Episode 38: Author Gregg Easterbrook on Why Things are Better Than They Look

    The news and social media are replete with bad news. As the old saying goes, “If it bleeds, it leads.” And people naturally gravitate to negative news and data than they accept positive outlooks. A catalyst of bad news is technology, as it both conveys information and is the source of disruption. Technology gets blamed for many of the world’s ills, and the technology industry relies on fear, uncertainty and doubt to sell products. Author and journalist Gregg Easterbrook has a different perspective – a cynical optimism, as he describes it – and catalogs why we’re better off today than ever before, thanks in large part to technology, in his new book, It's Better Than It Looks: Reasons for Optimism in an Age of Fear. Easterbrook joins Pod2112 to talk about the appeal of "declinism" and why the world is much better than we perceive.

    28 min
  • Episode 37: RVLVR Labs’ Nick Bicanic on Virtual Reality’s Future

    The new film, Ready Player One, portrays a dystopian world dominated by a Google-like company that provides everyone with access to a fantastic virtual world. The promise of virtual reality technology from companies like Oculus Rift always seems over the horizon, but VR and augmented reality are coming and, when they arrive, they’ll change the way people communicate, consume content and conduct commerce. Virtual and augmented reality will change the way technology companies market their products, interact with customers, and deliver their goods. Nick Bicanic, founder of RVLVR Labs, is helping to shape this digital future by developing virtual and augmented reality technology and content. In his view, VR and AR will make technology more accessible and less intrusive than anything available today.

    29 min
  • Episode 36: HP’s Andrew Bolwell on the Huge Blockchain Potential Beyond Bitcoin

    Aside from the excitement of Bitcoin, blockchain isn't a widely understood technology. Yet, blockchain has the potential of revolutionizing whole industries. It's already impacting currencies, insurance, financial services and logistics. It could soon become part of the fabric of daily life, making the Internet more open and more secure. Andrew Bolwell, the global head of technology vision and resident futurist, joins Pod2112 to talk about the huge potential of blockchain that lies just over the digital horizon.

    19 min
  • Episode 35: Unpacking the Data from 2112’s Channel Forecast and Channel Chief Outlook Studies

    The channel is optimistic about its fortunes in 2018. Partners and channel chiefs see growth this year, according to the new 2112 Channel Forecast report of partner performance sentiment and the new Channel Chief Outlook report that details channel leader’s performance expectations from a vendor’s perspective. 2112’s Larry Walsh and Chris Gonsalves break down all the intelligence in this data-fueled edition of Pod2112.

    26 min
  • Episode 34: Erwin’s Adam Famularo on Growth through Acquisition

    A vendor can grow two ways: Organically, in which it exerts effort to find customers and expand sales, or through acquisitions, where it buys technology, capacity and customers from a complementary company. The management team of data governance software vendor Erwin decided from the beginning that their company would grow largely through acquisitions. In the last two years, Erwin has grown by leaps and bounds in terms of capabilities and revenue through the purchase of companies with complementary technology. The strategy is paying off and, as CEO Adam Famularo shares, shows the results of strategic acquisition planning.

    25 min

About Changing Channels

From the publisher's feed

Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders,…

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