Changing Lives Selling Knives

Everyone sets out on a path to achieve their definition of success, but often people get defeated mentally way too soon and lose confidence in their ability to achieve what they want. The reality is that everyone has problems or challenges, and we need to develop mental toughness in order to get past these normal hurdles on our path to success. Dan Casetta has achieved long-term, consistent success through a variety of challenging circumstances in life and business. He provides specific insights here on how to grow in mental toughness.

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Danny Lewis is the North Shore (IL-WI) Division Manager for the Cutco/Vector Marketing sales organization. His career has been marked by challenges and difficulties that sharpened his skills and honed his mental attitude. During the unprecedented pandemic year of 2020, Danny made a committed decision to find and bring his A-game. His North Shore sales team thrived, finishing the year as the #1 team in the company in New Business sales. By hearing Danny's story and lessons, we hope that you can find the inner strength and outer guidance to overcome your own challenges and make this your greatest season in business and in life.

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Sarah Young has always been driven to make a meaningful impact in her community and in the lives of others. After working with Cutco/Vector in Indiana for about 5 years, Sarah's desire to build something great has led her to several mission-driven technology companies where she has leveraged her skill-set in sales to have maximum impact. Today, Sarah is the VP of Sales for 120 Water, where she works with government organizations and water utilities to protect public health through ensuring safe drinking water systems across the U.S.

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Nick Matlack is the Great Plains Division Manager for the Cutco/Vector Marketing sales organization, responsible for Oklahoma and NW Arkansas. Nick was a cornerstone in the perennial champion Rocky Mountain Division where he was able to build a powerful District Team while becoming a young father of two children. His life and career have been built through the power of vision, and he is now moving towards a grand vision for his current organization. Nick, his wife Timi, and their 2 children live near Oklahoma City. We hope this conversation inspires you to see your own possibilities in business and in life.

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Rachel Richards is an incredible example of financial success at a young age. As a Cutco/Vector sales rep, Rachel succeeded at a level high enough to pay her way through a private college, Centre College in Kentucky, and graduated debt-free with a degree in Finance. She worked as a Financial Advisor for a while, then moved over to working in the Real Estate industry, where she developed the skills to successfully invest in rental properties. By age 27, Rachel and her husband had accumulated 6 properties and 38 total units. Rachel is the author of two bestselling books, Money Honey, and Passive Income, Aggressive Retirement. Rachel also facilitates the Get Your Financial $hit Together course for Cutco TLA reps each fall. Her passive income from her rental properties, royalties, and online courses is now $15,000+ per month, more than enough to cover her personal expenses. This has enabled Rachel to "retire" from her formal work and pursue her passion of teaching others about financial independence. Rachel is currently traveling around the United States with her husband and dog, while continuing to teach women and Gen Zers about money management.

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Ryan Snow is the co-author of the Best-Selling Book, The Miracle Morning for Salespeople, with Hal Elrod. As an author, trainer, and coach, Ryan has coached and trained thousands of top salespeople across North America. Ryan has led multiple real estate brokerages and is responsible for leading sales teams to well over $1 Billion in real estate sales. Ryan's career as a sales leader and recruiter started nearly twenty years ago running a nationally recognized, Top 10 branch office, for Vector Marketing and Cutco Cutlery. Ryan currently owns several businesses including a digital marketing company, a sales training organization, and is currently the CEO of Unconventional Acquisitions.

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Justin Ludwig has had a wide range of experiences during his 15+ years with Cutco/Vector. He was a top performer as a sales rep and Branch Manager who naturally progressed into the District Manager position. He had the experience of being recruited away from the business for a short time before returning to become better than ever and advancing now to the role of Division Manager in Western New England. Justin's core values are represented by the acronym FIRE. In this conversation, he shares these 4 concepts, and details how he brings these values to everyone on his team.

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John Wasserman is the Division Manager of the PA/NJ Powerhouse Division, centered around the Philadelphia metro. During his illustrious 30-year career with the Cutco/Vector Marketing organization, John has become one of the highest-producing field managers of all time, with two National Championships and dozens of sales records. Even more importantly, he's one of the company's greatest developers of all time, having developed National Champions at every level of the business, and promoting at least five other Division Managers. An avid student of life and business, John has read hundreds of books on peak performance and leadership, and has written two outstanding books of his own. He lives just outside of Philadelphia with his wife, Gitana, and their two children.

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Jamie Freedlund is the co-founder of Mattea's Joy, a non-profit committed to bringing Joy in the Journey to families with sick kids. As a self proclaimed "joy influencer", she strives to inspire others to seek more joy in their lives despite the challenges and circumstances around them. Jamie is also the CFO for Turn-Key Environmental and Special Waste Disposal; family businesses she has had the pleasure of helping grow over the past 15 years. Her favorite sources of joy in her life include her family, baking cupcakes, and an outdoor run with a stellar podcast.

To get access to all episodes and free resources, visit ChangingLivesPodcast.com

Scottie Brown has an inspirational story that proves anyone can evolve into whomever they want to be. From a working-class kid who was picked on in school, Scottie has lifted himself up through his work ethic, willingness to learn, curating mentors, and finding the right opportunity. Scottie became a Cutco/Vector sales rep in 2009, and advanced to District Manager after graduating from West Virginia University in 2011. He now runs the Keystone Division in central and western Pennsylvania. Scottie has produced over $11 million in Cutco sales, and is on his way to his best year ever in 2021. He lives in Pittsburgh with his wife, Morgan, and their young son, Jason.

To get access to all episodes and free resources, visit ChangingLivesPodcast.com