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I have NEVER in my life been stopped and asked about my nails more. I have been stopped at least a dozen times (not exaggerating) about my latest Nail Fairy manicure. The nurse at my checkup, the girls working at the MAC counter, literally EVERYONE and their mothers wants to know where I get my manicures done. It makes one wonder: who is behind such magical manicures?
This is a video about the beautiful and mysterious founder of Nail Fairy: New York's most artistic and talented nail salon growing at breakneck speed. If you've wondered about a NYC hot girl's editorial, fashion mag-worthy manicure of perfection, they're likely done by Leyla Mir or one of her talented Russian-speaking Nail Fairies. Join me in diving into this smart, creative, young and successful woman's life story as we uncover what it's like opening and owning 2 nail salons within a year in one of the most expensive cities in the world at the age of 25.
0:00 Intro
02:31 identifying a gap in a crowded market: quality dry-file manicures + creative nail art
05:03 opening a nail school
06:52 learning nails as a college side hustle
08:41 from graduating with a major in biology to opening a nail practice during COVID
11:08 being a 25 YO entrepreneur
12:14 nail art friends across the world
13:48 finding inspiration for original designs
16:42 Growing up in Uzbekistan
20:12 Girl boss mom = girl boss daughter
22:08 moving to America
23:08 no one spoke Russian or knew where Uzbekistan was from
24:30 the history of the Russian Manicure craze
27:22 what good customer service is for a nail business
28:44 what's next for Nail Fairy?
31:12 nail art and fashion
33:01 working with Dior and RebelMac
34:50 Gentle Monster x Nail Fairy dream collab
35:48 two girlies that DJ!
38:22 techno music and techno nails
40:24 NY house and techno spot recs