This week's guest is Maura Horton, the CEO and Founder of MagnaReady, a company that provides accessible apparel for those with limited dexterity. Maura developed the concept for MagnaReady after her husband was diagnosed with Parkinson’s disease and struggled to dress himself independently.

She invented and eventually patented a magnetic closure system that replaces buttons and has since licensed the technology to Fortune 500 Companies including PVH Corp, owner of Calvin Klein and Tommy Hilfiger. Maura also partnered with and advised Tommy Hilfiger Adaptive, the first mainstream brand to launch a children’s adaptive apparel line.

In this episode we talk about:

• The state of the adaptive clothing market before MagnaReady
• How Maura got the inspiration to infuse magnets into her husband’s shirts
• The challenges she faced in the design and manufacturing process
• Why Maura thinks the term ‘adaptive’ is unhelpful

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Learn more about MagnaReady

Website / Instagram / X

Follow Maura Horton on LinkedIn

Maura’s recommendations for people to follow:

Keely Cat-Wells

Andraea LaVant

Wheelchair Barbie

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