“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin

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A component of marketing ourselves and our companies is becoming memorable to potential clients so they choose to do business with us. This involves different forms of media exposure. 

Publicity is one form of media exposure that helps us market our products or services. It gets us noticed and helps us build an innovative brand that people learn to respect and trust. Strategies exist to help us grow our brand and be seen in our markets, and you can only do business with them. 

About Shannon Procise: 
Shannon is the go-to guide for visionaries seeking to create community and cultivate raving fans. Shannon is the founder of the Business Acceleration Network, a Trailblazing Community for Conscious Business owners who are here to make an impact.

How to Get in Touch With Shannon Procise:
Website:  Https://BusinessAccelerationNetwork.com
Email:  [email protected]
Free Gift: https://shannonprocise.com/sc-bridge/affiliates/request-all/tjz9o7g1QIHB9gPL
Free Media Magic Book:  https://shannonprocise.com/mediamagic/GGMeZymlu3uWJsns

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Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week – listen to Connie dive into new sales and business topics or problems you may have in your business.

The post Build Personal and Business Brand Using Media and PR with Shannon Procise (episode 183) appeared first on WebTalkRadio.net.

“This is not hard sell-it’s heart sell.  Good questions get to the heart of the problem or the need very quickly, and the buyer doesn’t feel like he or she is being pushed” – Jeffrey Gitomer

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Selling from the heart and building long-term relationships were intuitive for me and helped me quickly stand out from my peers in the financial industry. By creating a solid foundation and reputation, I could generate ongoing referrals, and my close ratio was off the charts because I was a trusted resource before I met the referred client. 

It’s simple, yet many people who need to engage and sell as part of their responsibilities still consider sales icky and sleazy. My motto is: If you are not selling from love, care, and respect, you need to stop! 

About Jackie Joy: 
Jackie is a dynamic Leadership Coach and Sales Trainer at Selling From the Heart. With over 25 years of experience in various sales leadership roles, she is passionate about transforming the sales culture into a community of trust, authenticity, and credibility. Jackie’s unique approach combines her rich sales experience with her love for psychology and learning, making her an inspiring coach. Her vision is to elevate the sales profession and positively impact society.

How to Get in Touch With Jackie Joy: 
Email:  [email protected]
Website:  http://sellingfromtheheart.net/
Gift:  Sellingfromtheheart.net/Freepass

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The post Common Myths around Selling with Jackie Joy (episode 182) appeared first on WebTalkRadio.net.

“In sales, a referral is the key to the door of resistance.” – Bo Bennett

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For over 35 years, I have been blessed to live off referrals.  It’s all about building relationships so deeply that your ideal clients know you and know who to refer to you.    

I have learned that the key is harnessing the power of magnetic marketing with LinkedIn and PR, which will skyrocket your visibility, establish unshakable credibility in your niche, and ensure a magnetic attraction that will pull in your ideal audience and open doors. 

About Karen Yankovich: 

As a social media and LinkedIn evangelist, Karen guides entrepreneurs to create wealth by combining smart business practices with simple, proven systems that develop and maintain strong customer relationships. She offers results-oriented, expert conversational marketing strategies that position her clients to bring instant results. Karen’s background includes over twenty years in information technology, marketing, and customer relationships, making social media her ideal niche.

How to Get in Touch With Karen Yankovich: 

Email:  [email protected]

Website:  https://www.karenyankovich.com/

Gift:  LinkedInQuiz.com

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week – listen to Connie dive into new sales and business topics or problems you may have in your business.

The post Marketing with LinkedIn and PR with Karen Yankovich (epsiode181) appeared first on WebTalkRadio.net.

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley

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I always say this: Sales and Marketing are different. They support each other; they are like a marriage. Marketing gets people to agree to speak with you, while sales get the client or prospect to buy from you. My expertise is sales, and I have had to and continue to hire people to help me as I pivot or add to my existing business.

Whenever I have someone on this show who is an expert in Marketing, I listen and learn because it is not my zone of genius.  

About Andy Neary: 

Andy is a former professional baseball player, a two-time Iron Man finisher, a business coach, and the founder of Complete Game Consulting. Combining the skills and talents he used to compete in professional baseball and Ironman, Andy’s mission is to help business and insurance professionals succeed in their careers and lives. He helps insurance professionals target the right audiences at the right time. His programs help people cultivate the “off-field” habits, mindset, and rituals that lead to all-star performances.

How to Get in Touch With Andy Neary: 
Email:  [email protected]
Website:  https:// completegameconsulting.com

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Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week – listen to Connie dive into new sales and business topics or problems you may have in your business.

The post Insurance Sales – Four Pillars of Effective Marketing with Andy Neary (episode 180) appeared first on WebTalkRadio.net.

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” – Roger C. Schank

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I use stories in my sales conversations with prospects and when teaching.  Years later, people approached me and said, “Do you remember when you taught us XYZ?  I still think about that and remember how to use that concept with my clients.”  

That defines success for me. Years later, the employee remembers the story but, more importantly, the concept and how to use it in real-life client and prospect conversations! 

So, how important are stories in sales? Without getting lost in our story and keeping it grounded and relevant to the client or prospect in front of us…VERY!

About Mike Bosworth: 

Mike is known throughout the business sales world as a thought leader, speaker, sales philosopher, entrepreneur, and the author of best-selling sales books Solution Selling and co-author of CustomerCentric Selling. 

Mike began studying the power of story as a framework for building emotional connection in 2008 and published What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story in January 2012.

How to Get in Touch With Mike Bosworth: 

Email:  [email protected]

LinekedIn:  https://www.linkedin.com/in/mikebosworth/ 

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Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week – listen to Connie dive into new sales and business topics or problems you may have in your business.

The post Grow Sales Results Using Stories with Mike Bosworth (episode 179) appeared first on WebTalkRadio.net.

“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill

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Boy, this quote hit home for me.  I know I have failed many times in my life.  We see quotes like this when we are in a crisis or facing failure and think, BS, I failed, I’m not good enough, or I don’t deserve the success. 

And there lies the issue—our minds! The negative record player that is on repeat, saying we aren’t good enough for X, Y, or Z. 

What I have learned is that in the face of failure, I try not to let failure, whether for reasons under my control or not, kill my drive to keep going and move forward.

About Steven Pemberton: 
Steven is a husband, father, speaker, and business owner. He speaks transparently about overcoming business failure, losing everything, spending five and a half years in corporate, and co-founding two different e-commerce companies that grew to 1 million in top-line sales individually.

He is the co-founder and CEO of Hollowco. A company that specializes in virtual events, marketing, and e-commerce consulting. He has been featured in numerous publications, podcasts, and summits.

How to Get in Touch With Steven Pemberton: 
Email: [email protected]
Website:   https://www.stevenpemberton.com/
Free Gift: https://www.hollowco.com/event-builder

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The post Roadmap from Business Failure to Success with Steven Pemberton (episode 178) appeared first on WebTalkRadio.net.

“The greatest glory in living lies not in never falling, but in rising every time we fall.” — Nelson Mandela

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I love this quote. If we didn’t continue to rise after we fail or fall, we wouldn’t have innovation, growth, new opportunities, and potentially a better life. Most people think it’s only about having the ability to achieve X, Y, or Z. The reality is resilience, and the choice to keep getting up and moving forward is very powerful. Especially in sales and business growth. 

About Akeem Shannon: 
Hailing from St. Louis, Akeem is the creative mind behind Flipstik. This gravity-defying phone accessory not only earned him a spot on Shark Tank but also caught the attention of the legendary Snoop Dogg.  

Akeem’s journey is a fascinating tale of resilience, innovation, and navigating the dynamic world of sales. Let’s delve into the unique experiences and insights of this dynamic individual.

How to Get in Touch With Akeem Shannon: 
Email:  [email protected]
Website:  http://akeemshannon.com/
Gift:  Text MENTOR to 314-789-9001 For a free 1 on 1 mentorship session

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The post Sales Are About Being Resilient and Getting Back Up with Akeem Shannon (episode 177) appeared first on WebTalkRadio.net.

“If you don’t have a defined process that moves your people forward so they can achieve greater results, then what is it you are managing? You’re managing the status quo.” – Keith Rosen

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I often see managers managing numbers or metrics versus coaching someone to grow and build new and improved skills.  Those who know me have heard me often say, “We can’t coach a number or metric to gain market share or grow sales results.  We need to coach our teams based on their personal skill growth needed to develop to generate new and more profitable businesses.  In other words, behaviors drive numbers, not vice versa.” 

During today’s show, we will discuss how to buy back tons of time by training and preparing sales reps to do the job. 

About Stephen Rhyne: 
Stephen is the CEO of ConveYour.com. Stephen is a CUTCO Hall of Fame sales rep, and now, it helps companies recruit, onboard, train, and retain more reps.

How to Get in Touch With Stephen Rhyne: 
Email:  [email protected]
Website:  https://conveyour.com/
Gift – Team Growth Confidence Course:  https://learn.conveyour.com/c/ox43jkerj7/team-growth-confidence

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week – listen to Connie dive into new sales and business topics or problems you may have in your business.

The post How to Recruit Better Sales Reps with Stephen Rhyne (Episode 176) appeared first on WebTalkRadio.net.

“Great things are done by a series of small things done together.” – Vincent van Gogh

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After COVID, I was forced to pivot and create an entire digital library of training and new business outreach. Understanding this new world of online automation, branding, and client outreach required a huge learning curve. 

So what did I do?  I buckled down, took many online classes, hired several coaches who had played in this space for over a decade, and hired people to help me create emailing sequences.  

Fast-forward: The value of being digitized was life-changing for me and my business, from growing my client base to creating tremendous flexibility to working and teaching from wherever I wished.

About Adam Rosen: 
Adam is a world-traveling entrepreneur who sold his first tech startup in 2019. He now leads eocworks.com, which helps startups get sales through cold email, and thenomadcloud.com, which supports entrepreneurs who want to explore the world. 

This episode gives a peek into how to grow a business and live an adventurous life simultaneously.

How to Get in Touch With Adam Rosen: 
Email:  [email protected]
Website:  http://eocworks.com/
Free Gift:  https://chat.openai.com/g/g-wNYbsSrkf-cold-email-writer-2-0

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week – listen to Connie dive into new sales and business topics or problems you may have in your business.

The post Cold Email, Sales, and Life as a Digital Nomad With Adam Rosen (Episode 175) appeared first on WebTalkRadio.net.

“A bad habit appearing at many companies is to put reps in the unenviable position of trying to hit their quota by feverishly working through as many opportunities as they can. But this isn’t necessarily the ideal solution. Data-driven sales teams are finding that it is usually more effective to spend more time on qualification earlier in a sales cycle in an effort to only deliver the best opportunities to highly paid account executives.” – Fergal Glynn

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People often lump sales and marketing together and say, “You’re good at marketing and sales.”  I immediately correct them and say I am good at teaching how to improve sales processes and improve client and prospect conversations to close more sales, not the marketing, copy, and behind-the-scenes that generate cold leads. 

There is a difference in the skills needed to have effective marketing results versus profitable sales results.

About Taylor Frame:  
Taylor is the current Chief Revenue Officer at Best Practice Media, a growth firm focused on e-commerce and Digital Products. Taylor resides in Santa Cruz, California, with his family. 

He has been in the eCommerce world since 2011 when he started his career at Adobe. After being in the enterprise space for seven years, he started his first digital marketing agency and built that to 7 figures, which Best Practice Media acquired him. Now, he is building the Best Practice Media agency and enjoying the journey. 

How to Get in Touch With Taylor Frame:  
LinkedIn:  https://www.linkedin.com/in/taylor-frame/
Website:  http://www.bestpracticemedia.com/

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LinkTree: https://linktr.ee/conniewhitman

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Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week – listen to Connie dive into new sales and business topics or problems you may have in your business.

The post Marketing and Sales Strategies Create Higher Profits with Taylor Frame (Episode 174) appeared first on WebTalkRadio.net.