Channel Mastery

By Kristin Carpenter

Channel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners... more

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FAQs about Channel Mastery:

How many episodes does Channel Mastery have?

The podcast currently has 208 episodes available.

Channel Mastery episodes:

November 19, 2018 65: How Amazon 3P Sellers are Disrupting Specialty Retailers & Brands, Part 1
Today’s show is the first in a two-part series on the Channel Mastery podcast, presented by Verde Brand Communications, where we explore the impact Amazon third-party (3P) sellers have on the business of outdoor specialty retailers and brands. Thank you to Snewsnet.com, the sponsor of this special two-part series of the Channel Mastery podcast.
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1h 13min
November 13, 2018 64: Leveling the Tech and Data Playing Field for Independent Retailers
Today’s show is all about leveling the playing field for retailers. Every day there’s something new to add to your to-do list…and that’s on top of the full-time (+) job you already have. I keep hearing from retailers that you need “plug and play” tools. You don’t need to become armchair experts on every technology and platform out there; you just need tools that are efficient with your time and that deliver results.
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44min
November 01, 2018 63: How Mission, Vision, Values Can Move a Brand Closer to Its Customers, with Chris Sword
A lot of brands will set aside an afternoon to bust out a mission, vision, values (MVV) exercise. PEARL iZUMi took 10 months. That’s not a typo. Ten months!
When Chris Sword came in as new president of the company in early 2017, he brought everyone who worked there in on the process. He recognized that the MVV was on opportunity on a broad scale. It was a pathway to listen to his new team (literally everyone) and to discover what the beating heart of PEARL iZUMi truly is.
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44min
October 23, 2018 62: The New Retail Concept in Action
People are doing a lot of talking about what the “new” retail experience is going to be. Ashley and Jeremy Dakan are building it. As owners of a 43-year old specialty retail institution in my hometown of Durango, Colorado, the Dakans are adding a second store to their portfolio. While I’m thrilled to highlight a local shop and their grand plans for expansion, the ideas in this episode are universal.
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28min
October 16, 2018 61: Using Clicks-to-Bricks Opportunities to Build Customer Relationships
Holiday sales are around the corner. This episode is part pep talk and 100% prep work. In this solocast, I provide tools and ideas that will not only get retailers dialed in for a kickass Q4, but will also transcend holiday in order to build long-term customer loyalty and conversion. I discuss how brick and mortar stores can leverage the power of digital strategies and tools (from the easy, do-it-yourself to pay-for opportunities) to capitalize on one VERY important statistic:
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35min
October 09, 2018 60: Top Five Trends That Will Shape Retail in 2019
Chris Walton is a leading omnichannel consultant, blogger, and accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He was most recently with Target, where he was Vice President of the retailer’s Store of the Future project and also the Vice President of Merchandising for Home Furnishings on Target.com. Tune in to hear the top five trends that will shape retail in 2019!
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46min
October 02, 2018 59: Brand and Retailer Collaboration is Key When it Comes to Marketing Success, with Ben Carcio
Today’s show is about collaborating and co-existing so that everyone can thrive. While his business is steeped in tech, Ben has refreshingly straightforward tips for brands to build their relationships, support their retail partners, and ultimately sell more product.
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45min
September 19, 2018 58c: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part Three, with Mike Massey
Part 3 of a 3-part series: The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who curated the online shop, pushed back that the outrage against Walmart was hindering inclusivity in outdoor activities.
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25min
September 19, 2018 58b: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part Two, with Carter Jensen
Part 2 of a 3-part series: The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who curated the online shop, pushed back that the outrage against Walmart was hindering inclusivity in outdoor activities.
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24min
September 19, 2018 58a: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part One, with John McCoy
Part 1 of a 3-part series: The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who curated the online shop, pushed back that the outrage against Walmart was hindering inclusivity in outdoor activities.
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41min

FAQs about Channel Mastery:

How many episodes does Channel Mastery have?

The podcast currently has 208 episodes available.