Channel Mastery

Channel Mastery

By Kristin CarpenterBusinessHealth & Fitness
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Channel Mastery episodes

  • 64: Leveling the Tech and Data Playing Field for Independent Retailers

    Today’s show is all about leveling the playing field for retailers. Every day there’s something new to add to your to-do list…and that’s on top of the full-time (+) job you already have. I keep hearing from retailers that you need “plug and play” tools. You don’t need to become armchair experts on every technology and platform out there; you just need tools that are efficient with your time and that deliver results.

    44 min
  • 63: How Mission, Vision, Values Can Move a Brand Closer to Its Customers, with Chris Sword
    A lot of brands will set aside an afternoon to bust out a mission, vision, values (MVV) exercise. PEARL iZUMi took 10 months. That’s not a typo. Ten months!
    When Chris Sword came in as new president of the company in early 2017, he brought everyone who worked there in on the process. He recognized that the MVV was on opportunity on a broad scale. It was a pathway to listen to his new team (literally everyone) and to discover what the beating heart of PEARL iZUMi truly is.
    44 min
  • 62: The New Retail Concept in Action
    People are doing a lot of talking about what the “new” retail experience is going to be. Ashley and Jeremy Dakan are building it. As owners of a 43-year old specialty retail institution in my hometown of Durango, Colorado, the Dakans are adding a second store to their portfolio. While I’m thrilled to highlight a local shop and their grand plans for expansion, the ideas in this episode are universal.
    28 min
  • 61: Using Clicks-to-Bricks Opportunities to Build Customer Relationships
    Holiday sales are around the corner. This episode is part pep talk and 100% prep work. In this solocast, I provide tools and ideas that will not only get retailers dialed in for a kickass Q4, but will also transcend holiday in order to build long-term customer loyalty and conversion. I discuss how brick and mortar stores can leverage the power of digital strategies and tools (from the easy, do-it-yourself to pay-for opportunities) to capitalize on one VERY important statistic:
    35 min
  • 60: Top Five Trends That Will Shape Retail in 2019
    Chris Walton is a leading omnichannel consultant, blogger, and accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He was most recently with Target, where he was Vice President of the retailer’s Store of the Future project and also the Vice President of Merchandising for Home Furnishings on Target.com. Tune in to hear the top five trends that will shape retail in 2019!
    46 min
  • 58c: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part Three, with Mike Massey
    Part 3 of a 3-part series: The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who curated the online shop, pushed back that the outrage against Walmart was hindering inclusivity in outdoor activities.
    25 min
  • 58b: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part Two, with Carter Jensen
    Part 2 of a 3-part series: The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who curated the online shop, pushed back that the outrage against Walmart was hindering inclusivity in outdoor activities.
    24 min
  • 58a: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part One, with John McCoy
    Part 1 of a 3-part series: The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who curated the online shop, pushed back that the outrage against Walmart was hindering inclusivity in outdoor activities.
    41 min

About Channel Mastery

From the publisher's feed

Channel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners…