Channel Mastery

Following the news of Walmart.com’s Premium Outdoor Store, curated by Moosejaw, we bring you this special update.

This episode we are joined by John Mccoy, Carter Jensen, and Mike Massey to discuss what this means for the outdoor industry.

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Customers want their experience with your brand or your shop (online and brick and mortar) to be special. Today’s episode will share with you what’s working today for the best consumer-centric brands as they work to create brand experiences that are both memorable and shareable across multiple channels. Carter also gives us an Amazon Marketing Services update at the end of this show, so be sure to stick around for the entire episode!

The week before Labor Day Walmart announced that its Moosejaw arm would be curating a premium outdoor section on the walmart.com platform. And…shit hit the fan.  

Today, I talk with Wes Allen and we dissect what it means, what may have precipitated the move, and we even make some predictions for what’s around the corner.

Today’s episode takes you through my personal experience on how a brand successfully nurtured a customer from sign up to show up, and beyond!

Only a skier and mountaineer could bring this amount of chill to the charged world of e-commerce. Dan Nordstrom, previously of ski bumming, Nordstrom.com, and Outdoor Research and currently of Roundhouse Collective, is my guest today. He rarely gives interviews – let alone live interviews to a packed house – and this one is back-to-back genius.

Holy &#%@! It’s a live show recorded at the Verde Brand Communications’ Outdoor Retailer Happy Hour! My first….and maybe my last.

Just kidding. It was phenomenal to have this conversation with Rich Hill, of Grassroots Outdoor Alliance, in front of an audience of media, brands, retailers and other industry types.

Today, I interview Michael Roberts about the process, what was learned, and how only fools will predict what’s going to happen.

The reason this is so huge is because Outside is speaking directly to our consumers. It is one of the biggest and most influential media outlets in our markets, and it’s shining a light on how our customers research and buy their gear. This is a must-read article and (I hope) a must-hear podcast.

Snowsports, evolving markets, emerging micro-markets, changing patterns, consumer-centric strategies, Locally.com, last mile in retail, strategic brand-retailer partnerships, consumer journey, REI signing with locally, digital deficiency in retail, fulfillment opportunities, data, purchasing for e-comm and brick and mortar, leveraging UPCs, snowsports in China

Topics covered:

Outdoor active lifestyle, REI, Airstream/pop-up retail, Moosejaw and Walmart, and the runway leading into Outdoor Retailer Summer Market, 2018

Topics covered: Amazon; advertising among Facebook, Google, Amazon; Amazon Media Group (AMG), Amazon Marketing Service (AMS), search advertising vs. display advertising, spearfishing (search and buy), consumer search behavior, voice shopping and search), Echo, Alexa, naming products for searchCheck out the show notes, video and more at ChannelMastery.com/49