I sat down with Chris Do to shatter outdated pricing models and explore the power of value-based pricing. 

I’m Adam Strong, and in this episode of The Business Strategist, I get personal with Chris Do on a topic that’s transformed my approach—value-based pricing. 

We dive into why traditional pricing models hold us back and how a fresh perspective on sales training and personal branding can unlock new opportunities. 

Through candid conversations and real-life examples, we explore objection based selling techniques that not only boost your revenue but also redefine your worth. Join us on this journey to challenge your limiting beliefs and level up your business!

Chris Do is a loud introvert, recovering graphic designer, middle child, public speaker, Emmy award winning designer/director, serial entrepreneur and the founder of the Futur—an education and content company that sits at the intersection of: design, business, sales, marketing, technology and branding.

Learn how to scale and exit faster by applying to join our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Takeaways 

Transform Your Sales Approach: Discover how shifting to value-based pricing can revolutionise the way you sell

Master Objection Based Selling: Learn practical tactics to overcome resistance and close high-value deals

Boost Your Personal Brand: Understand how to leverage your unique identity to communicate your true worth

Break Free from Limiting Beliefs: Hear personal stories that challenge traditional mindsets and empower you to make bold decisions

Actionable Sales Training: Gain insights and techniques that you can implement immediately to drive real results in your business

Breakdown

00:00 Introduction to Value-Based Pricing

04:07 Understanding Resistance to Value-Based Pricing

10:02 The Importance of Identity and Belief Systems

18:04 Challenging Traditional Business Mindsets

24:02 The Role of Self-Worth in Pricing

28:57 Money, Value, and Self-Perception

29:27 The Impact of Early Conditioning on Self-Worth

30:39 Cultural Perspectives on Happiness and Planning

32:08 Reframing Money Conversations

33:15 Detachment from Outcomes in Negotiations

36:38 The Power of Belief and Self-Confidence

42:06 Understanding Subjective Value

48:55 The Labor Theory of Value and Its Implications

54:00 Valuing Personal Development

56:29 Understanding Pricing and Value

01:00:04 The Ethics of Sales and Manipulation

01:08:00 The Influence of Environment on Success

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ABOUT THE GUEST

@theChrisDo

Website: thefutur.com

Book: Get a copy of his book Pocket Full of Do

Podcast: https://podcasts.apple.com/us/podcast/the-futur-with-chris-do/id1209219220

LinkedIn: https://www.linkedin.com/in/thechrisdo

X: https://x.com/theChrisDo

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com

YouTube: https://www.youtube.com/adamstrong

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