Charged Up Studio Podcast

On today's podcast of Charged Up Studio Danna is joined by Nicholas Zeisler with Zeisler Consulting. Over 20 years of consulting, Nicholas has helped companies in industries as varied as energy, technology, insurance, government, healthcare, and non-profits with clients large and small. He’s hosted dozens of webinars, keynoted conferences, and guested on countless podcasts sharing his message about the importance of having a purpose for Customer Experience and taking action to make it happen. 

A certified CXPA (Certified Customer Experience Professional, a Lean Six Sigmas Black Belt, a Certified Scrum Master, and recovering PMP, he is an expert in building a targeted Customer Experience Journey that builds rapport and loyalty.

He’s a former Fortune 100 Customer Experience executive, an independent consultant, and a Fractional Chief Customer Officer. As a Reservist, he’s an Assistant Professor at the US Air Force Academy where he teaches Statistics.

Nicholas Can be reached

linkedin.com/in/zeislerconsulting

zeislerconsulting.com 

[email protected]

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Who is the Accidental Entrepreneur? This is just one of the questions host, Danna Olivo discussed with guest attorney Mitchell Beinhaker with Beinhaker Law this week on Charged Up Studio. Mitchell is the producer and host of The Accidental Entrepreneur Podcast (https://accidentalentrepreneur.podbean.com/). The Accidental Entrepreneur is one who jumps into business ownership unintendedly or without the full understanding of what lays ahead in the coming months. They generally have a good product or service offering but do not know how to build a business around it. Mitchel brings more than 29 years of experience representing single-family and multi-family businesses providing guidance and legal work to help keep clients on their road to success.

DIY Automated Document Services: (https://beinhakerlaw.com/automated-services/) to learn how you can purchase and create wills, trusts, and business agreements at a discount.

Monthly advisory service (https://beinhakerlaw.com/product/retainer-subscription/) if you are a small business owner.

#beinhakerlaw

Visit https://linktr.ee/beinhakerlaw for all social media links

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As small business owners, one of the most difficult hurdles to overcome is finding the financing needed and the lender willing to take a chance on you. There are so many options available to choose from, but very few that a small start-up business can qualify for.

Karl Sjogren, author of The Fairshare Model joins Danna Olivo on Charged Up Studio, the podcast, as he presents an idea for a performance-based capital structure for a venture-stage public offering for your company. The concept is simple to understand and balances and aligns the interests of investors and employees.

Tune in to learn more about this exciting new option for funding a small business.

Email: [email protected]

LinkedIn: linkedin.com/in/karlsjogren

Website: fairsharemodel.com

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Brand Archetypes - What are they and how can they catapult your brand into the next stratosphere? Brands involve more than a look, a sound, or a smell. What most small businesses do not understand is that for a brand to truly resonate, it needs to connect with its audience in a deep and meaningful way in order to build authenticity, loyalty, and trust. Our guest on Episode #12 is the Mob Boss herself, Amy Zander, founder of Zeedia Media.

Amy has made it her mission to introduce small and large business entrepreneurs to the concept of Brand Archetypes. She brings an element of discovery coupled with her passion for the local arts and artists' communities when she works with her clients helping them to connect on a deeper level with their clients.

Her company Zeedia Media is a marketing company that focuses on brand archetypes and content creation. Discover your powerful brand message and all the ways you can distribute that message to the world by reaching out to Amy Zander with Zeedia Media.

zeediamedia.com/

brandarchetypes.com/ 

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This week's episode of Charged Up Studio features Drew Stevens, CEO, and founder of Stevens Performance Group, an advisory firm to small and middle-market businesses that struggle with growth and competition. He is a highly accomplished senior strategic leader with proven experience to lead turnaround situations, implement change, optimize business units, rationalizing workforces, operationalizing revenue, revitalizing processes, and driving measurable financial performance for increased sales and profit growth, and customer retention.

Drew transforms founders and senior leaders into abundant individuals helping to create a better lifestyle, longevity, higher levels of liquidity, and leave a lasting legacy.

Some of his accomplishments include alleviating process inefficiencies by 33%, implementing financial structures to help reduce churn by 40%, and increasing customer service by 31%.

His career has taken him around the globe to places such as Singapore, Johannesburg, South Africa, and New York City. 

@dannaolivo @marketatomy @drewstevens #stevensperformancegroup #Strategy #change #revitalization #podcast #legacy

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The concept of Digital Marketing, SEO, Google Ads, etc. has stumped many micro and small business leaders over the years. The fact that we have moved primarily into the digital age, and we are competing with many, many more companies for the same customers, it’s more important than ever that we get a handle on it now. Today’s guest on Charged Up Studio is Joe Balestrino with 4 Point Digital Inc. Joe gives us insight into Google ads and how we can take advantage of what Google ad buys can do to boost our brand digitally. It’s not a matter of putting it out that and they will come. There is a specific science to capturing qualified, ready-to-buy leads.

Joe is the CEO of 4 Point Digital Inc with offices in NY and NJ. He is a seasoned marketing expert with more than 18 years in the digital space. He is a two-time agency owner who is regularly interviewed by news organizations like CNBC, NBC, and FOX News as an expert in Google Ads and SEO.

4PointDigital.com

https://www.linkedin.com/in/joebalestrino/

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“We don’t buy products because of what they do. We buy them because of what they mean.”

Our guest this week on Charged Up Studio literally wrote the book on understanding consumers and their buying habits. Michael Solomon is an Author, Scholar, and Public Speaker. He advises global clients in leading industries such as apparel and footwear for well-known brands like Calvin Klein, Levi Strauss, Under Armour, Timberland, eBay, Philadelphia Eagles, DuPont and many, many more on marketing strategies to make them more consumer centric. Today, we discuss his book “The New Chameleons: How To Connect With Consumer Who Defy Categorization.” A thought leader in marketing and advertising, Michael reveals cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media. He creates a visual excursion into the minds of consumers and what influences them to buy.

MichaelSolomon.com

https://www.linkedin.com/in/michaelsolomon/

@DannaOlivo @marketatomy @michaelsolomon #consumerbehavior #TheNewCameleons #buyingbehavior #marketing #consumers

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The world of public speaking has taken on a whole new face over the past few years. Now public speaking equates more to simply being able to speak from the stage. Now public speaking can take place in front of the camera, on the stage, in the classroom, etc. Our guest, Rich “Trigger” Bontrager, is a 30-year seasoned broadcaster who rarely saw his audience. He is now a keynote speaker as well which allows him to interact live with his tribe. He coaches top professionals on how to utilize broadcast media to elevate their stage skills and brand presence. The move to the virtual market requires arming ourselves with the tools and techniques needed to set ourselves apart from every Tom, Dick, and Lucy out there competing for the same audience. Tune into chargedupstudio.live to hear the latest episode.

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In a world where dreams are crushed, souls are forgotten, and rust never sleeps, Josh Zepess, the Identity Archeologist is on a mission to ensure talented solopreneurs turn every business first impression into a second impression (where the sale happens!) by raising their ROC - Return on Conversation - so they can profit more without grinding more.

Tune in today, April 12th to ChargedUpStudio.live to listen to Josh as he talks about the importance of identity recognition and having clarity in messaging in order to bust out of the gate in brand awareness.

You won’t want to miss this exciting episode of Charged Up Studio, the podcast.

JoshZepess.com

@joshzepess

https://www.linkedin.com/in/josh-zepess/

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The process of selling has radically changed over the years, especially over the past 3 years. Most sales professionals are worst at the most important part of selling, which leads to a lot of wasted effort, lost sales, and unnecessary discounting. Our guest on Charged Up Studio Episode #6 focuses on that critical, widespread performance gap: creating customer-perceived value. Mark Boundy with Boundy Consulting LLC explains how value focus wins more, better customers at the right prices, creating winning, rewarding cultures.

Author of the book “Radical Value”, Mark provides guidance to create a value-focused culture in your sales force, and throughout your company. Tune in to learn how to build a sales system designed to match customer needs and company offerings.

boundyconsulting.com

linkedin.com/in/markboundy

@dannaolivo @chargedupstudio @markboundy @marketatomy #radicalvalue #podcast #smallbusiness #solutionselling #businessdev #sales

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