Ever wonder what it might be like to run a startup that’s owned by a successful tech company, backed by one of Africa’s wealthiest entrepreneurs? Well, one thing is for sure— it’s no walk in the park. At least, that’s according to Charles Murray.

Charles is a director of a messaging and internet calling app called ttrumpet that’s looking to capture a big share of Africa’s digital vouchering market. ttrumpet-- dubbed a "lifestyle app", is a subsidiary of Fastcomm, a tech group that boasts having billionaire businessman Patrice Motsepe as one if its shareholders.

In this conversation, Charles tells Andile Masuku why he reckons that ttrumpet isn’t just another mobile app, and shares how his company plans to thrive in an ever changing social media landscape.