In the latest episode of Dirty Water, the celebrated author Chas Smith reacts to Kelia Moniz giving hell to Roxy’s parent company, the Authentic Brands Group.

“The stylish longboarder is a two-time champion, multiple-time cover girl and, most importantly, surf royalty, hailing from the revered Moniz family,” says Smith. “She is, in a word, indelible and has been a face of Roxy for nearly two decades.”

Via Instagram, Kelia Moniz explained how, after Covid, she signed a great contract, the best she had ever had. After ABG completed purchase of Roxy, however the contract was terminated and she was told she could come back but with her salary slashed by ninety percent.

Smith says Quiksilver, Billabong, RVCA, Hurley should be studiously avoided, if not burned to the ground, as surfers pivot to surfer-owned brands like Florence Marine X, TCSS etc.

And, anyone seen wearing Quiksilver, Billabong et al should be “publicly shamed.”